SHOOP Spring/Summer 2026
by Adriano Batista
For Spring/Summer 2026, SHOOP builds a world where feeling comes before form. The starting point is spontaneity and a sense of the natural, leading to an aesthetic that feels both delicate and raw.
This feeling finds its symbol in the black lily. A recurring motif in their accessories, this flower is rare in nature. It calls to mind mystery and solitude, but also a certain resilience behind its fragile appearance. Here, the black lily becomes a way to express oneself with quiet clarity, a silent gesture that carries its own weight.
This conversation between the gentle and the resilient is told through fabric. Airy, lightweight materials in soft tones meet technical nylon and dependable denim, which remain central to the brand’s identity. This mix of the ethereal and the functional defines the collection’s character: clothes that can move between sensitivity and practicality, between a private moment and public life.
The contrast is finished with oversized bags. These key pieces complete each look, reinforcing the brand’s vision for items that are both useful and full of expression.
Check it out below:
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