Salomon’s SS25 ADVANCED Collection Looks Back to Move Forward
by Adriano Batista
Salomon’s ADVANCED line has always been about blending its history with new ideas. The brand’s latest SS25 collection stays true to this approach, introducing two new models inspired by its performance-driven S/Lab line. These shoes are made for movement, designed with technical skill and a clear sense of purpose.
The GENESIS ADVANCED reimagines classic performance shapes with a focus on both function and feeling. Using tough yet comfortable materials, the shoe keeps Salomon’s athletic DNA but gives it a fresh perspective. The design is clean but intentional, made to perform without losing its connection to the brand’s roots.
For warmer days, the UDARA ADVANCED offers lightweight support and breathability. It keeps the precise fit Salomon is known for while adapting to the needs of summer wear. The balance of protection and airflow makes it practical for active use, not just style.
With this collection, Salomon shows how technical innovation can respect the past. The designs are built for real use, but they also carry the brand’s legacy forward, proving that good footwear evolves without forgetting where it came from.
Check out the campaign images below:
DAVIDCATALAN Spring/Summer 2025 Campaign
D.N.I “Mi abuelo murio bailando” Lookbook
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