Salomon x Jah Jah: A Fusion of Art and Tradition
by Adriano Batista
In the world where functionality meets artistic creation, Creative studio Jah Jah, led by Daquisiline Gomis and Coralie Jouhier, joins forces with Salomon to craft a pair of shoes that transcends mere footwear. This collaboration ventures into the rich history of West African myths and traditions, breathing life into age-old stories.
At the heart of this creative alliance lies the reimagining of the mythical “Kankourang” tale, a figure both feared and revered, recounting the odyssey of a child on an inner journey.
The Kankourang, deeply rooted in West African culture and spirituality, finds its stronghold primarily in Casamance, Senegal, with tendrils extending into parts of Gambia and Guinea-Bissau. It embodies a mystical force, assuming multifaceted roles in the rituals of the communities that venerate it. As the guardian of ancestral customs and traditions, it stands as a sentinel of social order and the guardian of community unity. Its invocation can be a shield against curses and potential threats.
The campaign unfolds through a series of beautiful photographs and a film, set against the backdrop of Yoff, a coastal commune in Dakar. The unique ambiance of this district in the capital serves as the canvas for the reimagined world of Kankourang.
Creative director Daquisiline Gomis and director/photographer Otman Qrita had a grander vision in mind for this campaign. Beyond promoting a pair of shoes, it becomes a profound expression of commitment and engagement. Through film and photography, it celebrates the enduring influence of West Africa’s cultural heritage in the contemporary artistic landscape.
Check out the campaign images below:
Eternal Duality
Dr. Martens x Tate
actual
Salomon x Jah Jah: A Fusion of Art and Tradition
previous
Eternal Duality
next
Dr. Martens x Tate
Stefan Pollmann captured by the lens of Karl Simone, in exclusive for Fucking Young! Online.
Billionaire Boys Club has joined forces with TEAM WANG design for a new capsule collection called Life is a Race.
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
