Road to Never: Ann Demeulemeester FW25 Campaign
by Adriano Batista
For the Ann Demeulemeester Fall/Winter 2025 collection, creative director Stefano Gallici takes a visual journey. Titled “Road to Never,” the campaign is a photographic series by Silken Weinberg, shot at Ghost Ranch near Santa Fe, New Mexico.
This location is central to the story. Ghost Ranch was once the home and creative sanctuary of the American painter Georgia O’Keeffe. Its vast ochre mesas, raw desert light, and sculptural adobe architecture (scenes immortalized in O’Keeffe’s work) form the living backdrop for the collection. Here, the clothes are in conversation with the landscape.
The collection translates O’Keeffe’s painterly sensibility into a wearable language. There are elongated suits in brushed wools, diaphanous layers that catch the wind, and stark tailoring softened by organic drape. The palette is one of muted bone, charcoal, and sun-baked earth, directly echoing the restrained colors of O’Keeffe’s canvases.
Photographer Silken Weinberg brings an emotional intensity to the project. Her lens captures the models as spectral figures moving through the surreal terrain, dissolving the line between the wearer and the environment.
Check it out below:
The Winter Wardrobe, Refined: MR PORTER’s FW25 Campaign
Gant Fall/Winter 2025 Campaign
ERL, the label of designer Eli Russell Linnetz, is marking its fifth anniversary with a new version of its signature shoe.
PIET’s “Farmers League II” collection continues a story told in clothing, exploring the space where football culture and Brazilian streetwear meet.
Lorenzo Seghezzi’s latest collection, “Interlude,” is a story drawn from the Milanese clubbing world: a fluid, queer, and volatile space that shaped him.
Alejo Masone, Yohei and Gabriel Alencar photographed by Mário Rui Silva and styled by Carla Hoyos & Gemma Solsona, in exclusive for Fucking Young! Online.
PUMA has teamed up with French designer Louis Gabriel Nouchi to revisit an archive piece.
On September 30th, Saint Laurent Rive Droite in Paris will host Kate Moss and photographer Mert Alas for the signing of a new book, “A Love Letter to Kate”.
For Fall 2025, sacai and Carhartt WIP continue a dialogue that began with a shared vocabulary but distinct voices.
Founded by Diane Pernet, this festival sits where fashion, film, and culture meet.
A new collaboration between Salomon and Mental Athletic looks at trail running through a different lens.
KVRT STVFF is known for clothing that serves the body. Their underwear and swimwear act as a neutral layer, designed to move with the wearer. Their new line of jeans follows this path exactly.
The new campaign’s message is straightforward: “STILL PELOTAS. STILL GOT BALLS. SINCE 1995.”
Tate McRae’s latest single, “TIT FOR TAT,” arrives at a moment of high momentum, coming just after two MTV VMA wins and in the thick of her sold-out Miss Possessive Arena Tour.
Abigail Smith’s first collection for the brand will be available in stores and online from early 2026.
The white line painted on the asphalt replaces the traditional runway. For MM6 Maison Margiela, the show happens in the open air, with the city as its setting.
For DenzilPatrick’s Spring/Summer 2026, the show is not just on the runway. It flows out into the streets of London.
German brand BOSS, creatively directed by Marco Falcioni, presented its Spring/Summer 2026 collection during Milan Fashion Week.
Maison Kitsuné takes the American classic, the Autry Medalist sneaker, and filters it through a distinct Parisian point of view.
G-Star’s new project, Anatomic Denim, is built on a simple premise: denim should follow the body, not fight it.
The new Oakley Latitude Fall/Winter 2025 collection looks to nature not for peace, but for performance. It is shaped by the idea of “silent chaos,” drawing from the strength of a parachute and the fluid adaptability of… »
The festival, set for June 4th to 6th with events spanning a full week, has announced 150 artists.
We sat down with Mariah, The Scientist to talk about music and fashion, her first memories with UGG, and the emotions fuelling Hearts Sold Separately.
A new collaboration between Wales Bonner and Stüssy explores the shared ground between two distinct worlds.
Saint Laurent has reopened its flagship on Milan’s famed via Montenapoleone.
MELLER’s new collection starts with a simple question: what if you didn’t have to choose? The campaign, “Lose Your Head(s),” is a direct challenge to the idea that you can only wear one pair of sunglasses at a time.
HARRI SS26 builds a connection between the art you observe and the art you live with.
The latest MW collection from BERSHKA Men reimagines preppy style with a contemporary edge.
Lanvin has a new signature color. It is called Lanvin Blue, and it is more than just a shade.
Dr. Martens doesn’t really do “quiet launches.” Last night, the brand crashed into Madrid’s Casa Música with the kind of energy only it can summon.
For their first collection with LOEWE, designers Jack McCollough and Lazaro Hernandez begin not with a grand reveal, but with an introduction.
Gucci presents a new short film, “The Tiger,” directed by Spike Jonze and Halina Reijn.
