For the KENZO Spring/Summer 2025 campaign, Artistic Director Nigo draws inspiration from the lively spirit of Rio de Janeiro. Titled RITMO KENZO, the campaign celebrates the energy, culture, and rhythm of Brazil. Shot on the streets and beaches of Rio, the campaign captures the city’s atmosphere through the work of photographer Johnny Dufort and filmmaker Frank Lebon.

The campaign shows the connection between KENZO’s designs and the heart of Brazil. Nigo mixes heritage with modern ideas, echoing the cultural richness of Rio. The collection is set against the city’s lively spaces and coastal views. From the flowing movements of capoeira dancers to the warm light of Ipanema’s sunset, the campaign captures the joy and togetherness of Brazilian culture.

Check it out below: