A new era seems to have begun at the American design venture founded and creatively directed by Rhuigi Villaseñor, RHUDE. This is not our thinking, but the message that has been shared on social media, and specifically in the latest posts on the official profile of the brand and the designer, who, after the end of the show held in Villa d’Este – a magical setting in the Italian town of Cernobbio, located in the province of Como (Italy) – confirmed it: “A new era has indeed begun at RHUDE and this corresponds to a series of internal and external changes that have been taking place, for example in production, since 50% of it is being carried out in the USA and the other 50% in France and Italy”. To this, he also added: “On the external side, it has to do with the way we approach the shows. This format, out of the official calendars, makes more sense and relates better to how we understand life and fashion”.
Villaseñor made a full deployment of means and became the dream host for many of the 150 guests who travelled to the location of the show, including A-list celebrities such as Romeo Beckham, Evan Mock, or Will Poulter among others, to discover the Spring/Summer 2025 collection, composed of 41 looks, all designed to satisfy the needs of any public, whether streetwear or sartorial.
Regarding the first, on the gravel runway could be seen a lot of garments of that style, where unlike previous occasions the attention no longer falls on the logos, like different types of jackets with patches and engraved messages that seem to be taken from an American movie; plain, striped or checked shirts, perfectly wearable for any occasion; long-sleeved polo shirts with preppy touches that again reflect the influence that the American fashion heritage has on the vision of the Manileño; wide jeans and Bermuda shorts above the knee; light two-piece sets and Vichy check print, inspired by the vibe and style that prevails in the lake; and basketball shirts, combined with matching pants or with other camouflage ones, featuring the writing Lago di Como. As a curiosity about the area, Rhuigi told the press about his affection for it, how magical he considers it to be, and his collaboration with Como 1907, the Serie A football team.
The sports shirts discussed earlier played an important role in the proposal, specifically in the tailoring part, representing an evolution and growth, as far as maturity and design are concerned. There were several fluid suits formed by jackets with large lapels and pants of different lengths, perfectly structured and made with high-quality fabrics, whose richness could be appreciated as soon as they moved. The casual and fun touch to these looks was provided by the flip-flops that accompanied some of them.
Newly introduced accessories, including top handle bags, flap and monogrammed pochette bags, and sunglasses, reinforced the line. The expansion of this field is a key component of Villaseñor’s prospects for Rhude in the future.
How will the new era unfold? Time will tell, though R.V. certainly has it all under control.
Check out the RHUDE Spring/Summer 2025 collection below:
