Stella McCartney unleashes its Summer 2023 ‘CHANGE THE HISTORY’ collection in a blaze of action-packed glory, all in honor of Earth Day. The Summer 2023 photo shoot celebrates the power of the next generation’s activism and the importance of community. It’s a powerful reminder that our choices are interconnected, shaping not only the future of fashion but also the future of our species and planet.
Inspired by the art and activist spirit of Yoshitomo Nara, students from Istituto Marangoni and Parsons Paris boldly marched from iconic landmarks such as Duomo di Milano and Piccadilly Circus to Stella McCartney’s flagships in London and Milan on April 20th. These young revolutionaries brandished ‘CHANGE THE HISTORY’ protest signs to raise awareness for Mother Earth and started conversations about conscious fashion and protecting our fellow creatures. As part of the Earth Day festivities, Stella McCartney has also partnered with PETA on a pledge urging the public to end the use of leather.
Did you know that over 300 million cows are slaughtered annually for leather and meat? Every animal has a story, every animal has a soul. Animal agriculture is responsible for a staggering 16.5% of greenhouse gas emissions. However, shifting to a more vegetarian diet could contribute up to one-fifth of the mitigation needed to keep global warming below 2C.
Every year, more than 1 billion animals are killed for leather, including cows, pigs, goats, and crocodiles, and the exotic skins market alone is estimated to be worth over $1 billion (PETA). Unfortunately, this comes at a massive cost to the planet.
According to the OECD, global greenhouse gas emissions are expected to increase by 4% over the next decade, with livestock accounting for 80% of that increase. Nearly 90% of the world’s animals will lose some of their habitats to agriculture by 2050 (World Economic Forum). The farming of cattle for beef and leather products is responsible for 80% of the Amazon’s deforested areas (WWF).
The Summer 2023 collection is a minimal and sensual affirmation of the Stella DNA, with punky pieces adorned with iconic Yoshitomo Nara illustrations and slogans. Led by next-gen Stella girl and animal lover Madelyn Cline, this message becomes a mantra: ‘We are what we eat, we are what we wear’.
The Stella McCartney Summer 2023 runway collection is now available to shop online, in Stella McCartney boutiques, and select retailers worldwide. Don’t miss this opportunity to make a statement with your fashion choices and join the movement to change history.
