adidas Originals in partnership with travel platform Trippin links up with the rap icon in Barcelona in the buildup to his performance at Primavera Sound Festival with a lo-fi documentary directed by Will Robson-Scott. Pusha T explores the Spanish city in #OZWEEGO as he discusses how journey both literal and mentally, informs the artist you are in that moment.
Released in a multitude of iterations throughout the 1990s, the OZWEEGO models pushed hyper-futuristic footwear design to its furthest reaches. In this contemporary reimagining of the OZWEEGO silhouette, adidas looked to the OZWEEGO 3 sneaker of 1998 – a running shoe that was embraced by street culture. For the newest iteration of this silhouette, adidas Originals has identified the most innovative elements to bring forward from the original OZWEEGO 3 design.
Pusha T is the epitome of an artist who has consistently reinvented himself yet stayed true to where he’s come from. This act of reinvention is illustrated in the film with feature of the OZWEEGO, adidas’ Originals latest silhouette, which takes its cue from radically reinventing styles past. As a brand that is defined by its deep connections to culture, adidas Originals is no stranger to the importance of history and lasting impressions but their strength is in using that to inform their future. Pusha T and OZWEEGO synergies are born out of an ethos that reinvention is about more than the surface level. It’s about digging deeper to create bold new ideas, pushing the envelope and challenging yourself to raise the bar.
“Travelling has definitely broadened my horizons, it has helped me to see and take in other perspectives and be open to other ways of life in every aspect.”
adidas Originals #OZWEEGO dropping worldwide June 22nd
Albarella unveiled its Fall/Winter 2023 collection titled “HUNTY”, inspired by the designer’s own experiences while growing up queer in Southern Italy.
The campaign is rooted in the conceptual threads that characterized the label’s seminal SS23 runway show “Celebration”, which served as both a celebration of life and of new beginnings, weaving together essential aspects of Virgil Abloh’s design legacy into future-forward creations.
Rethinking, reanalyzing and redefining are part of the lexicon of this collection, which intends to show the most fragile and, at the same time, strongest and most secure part of our personality.
A collection designed for everyone based on the principles of circularity: eco-designed, with mono-materials and sustainable materials that make these garments able to be recycled and give them a second life at the end of their life cycle.
Danshan’s Fall/Winter 2023 collection is an homage to those who are brave and strong, leaving everything they know behind in search of the unattainable.
20 years mark a major change in life. For this reason, Etnia Barcelona continues to celebrate its twenties with the launch of the new limited edition collection “Zebra, Heritage vol.3”.
Zalando will participate as the main sponsor of the 4th Edition of ScrapWorld, the benchmark event for urban culture and streetwear created by ‘byCalitos’, the most influential YouTuber in urban fashion in Spain.
The collaboration is the result of a long conversation between the A Better Mistake and the Polish artist Running.Files, who collaborate once again with the brand.
What better way to mark the first anniversary of 30 Montaigne’s reinvention than with a fairy-tale window display elaborated from upcycled fabrics and materials from the Dior Ateliers?
“Many people repeat the past. I’m not interested. I prefer evolution.”
Interviews with football player Ansu Fati, designers Marine Serre, Grace Wales Bonner, Anthony Alvarez from Bluemarble and Colm Dillane aka Kidsuper; Singer Tamino and actor Kieron Moore.
