adidas Originals in partnership with travel platform Trippin links up with the rap icon in Barcelona in the buildup to his performance at Primavera Sound Festival with a lo-fi documentary directed by Will Robson-Scott. Pusha T explores the Spanish city in #OZWEEGO as he discusses how journey both literal and mentally, informs the artist you are in that moment.
Released in a multitude of iterations throughout the 1990s, the OZWEEGO models pushed hyper-futuristic footwear design to its furthest reaches. In this contemporary reimagining of the OZWEEGO silhouette, adidas looked to the OZWEEGO 3 sneaker of 1998 – a running shoe that was embraced by street culture. For the newest iteration of this silhouette, adidas Originals has identified the most innovative elements to bring forward from the original OZWEEGO 3 design.
Pusha T is the epitome of an artist who has consistently reinvented himself yet stayed true to where he’s come from. This act of reinvention is illustrated in the film with feature of the OZWEEGO, adidas’ Originals latest silhouette, which takes its cue from radically reinventing styles past. As a brand that is defined by its deep connections to culture, adidas Originals is no stranger to the importance of history and lasting impressions but their strength is in using that to inform their future. Pusha T and OZWEEGO synergies are born out of an ethos that reinvention is about more than the surface level. It’s about digging deeper to create bold new ideas, pushing the envelope and challenging yourself to raise the bar.
“Travelling has definitely broadened my horizons, it has helped me to see and take in other perspectives and be open to other ways of life in every aspect.”
adidas Originals #OZWEEGO dropping worldwide June 22nd
Things, as we know them, will probably never be the same. SS22 channels this feeling through each garment, each one representing a rebirth, a reckoning, and a reveling in the here and now.
Directed by award-winning filmaker Akinola Davis Jr, the film captures a musical interchange between Black British artists spanning both generations and disciplines.
The film showcases Per Gotesson’s work across all seasons, it’s deeply personal, revisiting loved silhouettes and suggesting subversive new propositions.
Currently finishing his first album, coming out later this year, here is our conversation with this cool kid becoming one of the most promising electronic artists of our generation.
Drawing inspiration from 1970s Los Angeles and featuring vibrant colors and retro floral prints, the collection depicts Ford’s optimistic vision for a time free from travel restrictions while celebrating the simple act – and joy – of dressing for a holiday.
London-based fragrance label Earl of East has teamed up with NGO Choose Love and Uncommon studio to create a trio of candles based on the memories of three refugees.
Sustainable fashion designer, humanitarian and artist, Bethany Williams, presented her latest collection, “All Our Stories”, during London Fashion Week.
The wait is over. The anticipated collaboration between Kanye West and GAP launched the first product and it is a puffer jacket made from recycled nylon!
Ukrainian-based designer Jean Gritsfeldt presented his Fall/Winter 2021 collection titled “We are hostages of the constellations: the beginning of the world.”
Casper von Bulow, Fabrizio Kindli, Sadiq Desh and Jung Cho, shot by Agustin Farias and styled by Esteban Pomar, for the SS21 “GREEN RUSH” issue of Fucking Young! magazine.
Conan Gray wearing Lacoste and shot by Tommy Dorfman.
In this issue, we explore how we are connected to nature and the intersectionality of social and sustainable issues.
We talk to designer Bethany Williams who believes that social and environmental issues are connected along with
designers Francisco Terra of Neith Nyer, Tom Van der Borght, and actor Archie Renaux. Stylists were encouraged to not only explore conscious designers but to pull from the archives, vintage, and to forget about seasons with editorials.
