Puma Futrograde show
by Gabriel Córdoba Acosta
Puma chose New York and its fashion week to present “FUTROGRADE”, an immersive fashion show that showcased the brand’s past, present and future. This show was accompanied by a parallel metaverse show experience, launched by the sports brand called Black Station, which included exclusive NFTs with limited edition redeemable physical trainers. The digital fashion show experience will be available at blackstation.puma.com PUMA’s Black Station is conceived as an immersive and interactive place to experience the future of the brand.
Focusing now on “FUTROGRADE”, the physical show presented a selection of looks from current and future seasons, as well as other custom pieces – curated by PUMA designer and creative director June Ambrose. On the eve of its 75th anniversary, the show highlighted PUMA’s Forever Faster spirit, which fuses history and heritage with design innovation and athletic performance.
Collections on view at the Puma show included:
Downtown: PUMA’s premium execution streetwear, with a focus on sustainability
Luxe Sport: A sophisticated reinvention of streetwear, with exaggerated dimensions, reinterpreted branding, and unexpected elements.
Player’s Lounge: A reimagining of football aesthetics, celebrating fan styling and authentic, elevated materials.
PUMA Tech: A technical streetwear collection made sustainably with visible functionality and a tech-style aesthetic.
Uptown: Range of products that utilize premium fabrics and executions to create a curated streetwear look.
And in addition to all these collections, there was also a place for the different collaborations that were seen on the catwalk:
AC Milan: the collaboration with AC Milan goes back to its heritage roots to celebrate the Paninari subculture. The collection is inspired by the groups of young people who frequented Café Paninari in the Milan metropolitan area, adopting favourite brands and establishing their movement. The pieces in the collection celebrate this subversive group of streetwear enthusiasts, featuring premium woven labels, narrative patches and embroidered details.
Dapper Dan: Inspired by the idea of a pre-game runway, PUMA x Dapper Dan combines PUMA’s sporting heritage with Dapper Dan’s exquisite workmanship to create a recycled luxury aesthetic, complemented by knitted materials, tailored styles and elevated colourways.
June Ambrose: June Ambrose and PUMA’s first co-branded collection, “Keeping Score” explores the idea of reflection: how we as a community of women keep score for ourselves and each other.
Koche: PUMA’s first collaboration with Paris-based fashion brand Koché, the collection celebrates women at the intersection of fashion, fitness and femininity with silhouettes that blur the lines between performance and lifestyle.
MMQ: “Macht’s mit Qualität”. Translated from German, it means “Made with Quality” and represents the best of PUMA’s designs and materials.
Palomo: the first collaboration between PUMA and PALOMO SPAIN, the collection takes a genderless approach to add an edgy twist to PUMA silhouettes, with a 70’s inspired colour palette and graphic design details.
PAM: Working to engage the consumer in a meaningful, evocative and exciting experience, this first collection blurs the lines between sport/activity, hobby, virtual/real, urban/outdoor, object/function, etc.
Take a look below:








































NAOSERATI Unveils New Lookbook
GANT and WRANGLER team up for limited collection celebrating American iconography
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
This weekend, Eastpak reminded us that backpacks aren’t just carriers of belongings – they’re carriers of stories, creativity, and identity
For Spring/Summer 2026, A. A. Spectrum finds inspiration in quiet moments, the natural ease of creativity, and the unforced beauty of renewal.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Titled “YOU DO NOT BELONG HERE,” the visuals strip away ambiguity, trading fantasy for sharp, cinematic storytelling.
We met Yoon Ambush – Co-founder and Creative Director of AMBUSH – in Paris during Men’s Fashion Week.
Les Benjamins has turned its attention to the tennis court with a new collection that mixes sport and style.
GUESS JEANS has officially arrived in Tokyo, opening its first Asian flagship store in the heart of the city’s fashion district.
WHOLE is a pilgrimage for the global queer community, a temporary world where joy, radical acceptance, and self-expression reign supreme.
Alexis Otero captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Levi’s® is celebrating Oasis’ long-awaited reunion with a new collection that combines the band’s iconic style with classic denim.
There’s no bitterness in the heartbreak here, just the sense that longing isn’t defeat, but proof you’re alive.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.
Gerrit Jacob’s latest collection, GAME OVER, isn’t about surviving the wild but about surviving the grind.
Telekom Electronic Beats (TEB) and 032c are turning 25, and they’re celebrating with a capsule collection and an installation by Harry Nuriev. Titled All is Sound.
Cult Korean menswear brand THUG CLUB teamed up with designer IZZY DU for an unforgettable dinner and afterparty at the mythical Lapérouse during Paris Fashion Week.
Jonathan Anderson has always treated fashion like a carefully assembled collection, mixing the unexpected, trusting his instincts, and binding it all together with a strong point of view.
The Palau Reial de Pedralbes provided the perfect backdrop as IED Barcelona unveiled its 21st Fashioners of the World showcase.
This season, Camper unveils its first collaboration with ISSEY MIYAKE’s Peu Form, designed by Satoshi Kondo.
A collection that exudes freshness, confidence, and a desire to write a new page in the history of the Maison.
“Poison Ivy” tells the story of a transfer student’s dangerous fixation with his school’s golden boy.
Aitor Santomé’s AHOY Diary on Board is a glitter-drenched, holographic love letter to queer joy, fashion, and the magic of the open sea.
Louis Vuitton has introduced its latest Silver Lockit 2025 collection, developed in partnership with Felix, the brand’s Ambassador and UNICEF Goodwill Ambassador for Korea.
The Salomon XT-6 wasn’t made for sidewalks. Born for punishing mountain trails and ultra-distance races, its technical DNA speaks to wilderness endurance.
Stéphane Ashpool has opened Souvenir Pigalle at 17 Rue Duperré, a place built on his memories of growing up in Pigalle.
The book challenges narrow ideas of beauty and masculinity by simply letting men exist, unpolished and unapologetic, across generations.