GANT and Wrangler, both American-made brands founded during the 1940s, are teaming up for the first time to collaborate hand-in-hand on a project to design a 30-piece fall/winter collection that unites the shirt and craftsman worlds in one – worlds that helped shape and define the emergence of American sportswear – to celebrate American iconography that explores new commonalities through their extensive archives.
Of course, this capsule will feature jeans and all manner of apparel and accessories for men and women, exploring the intersection between East Coast preppy style and Western denim. Among the standout pieces are bootcut jeans with varsity patches, a varsity jacket with an embroidered Western motif and a faux-fur-lined denim jacket inspired by rock legends of the ’60s and ’70s.
Both parties are happy to have teamed up for this beautiful joint project, as stated in the press release:
“Working with Wrangler has been an incredibly fun experience. The moment I first spoke with Sean, I knew that we had the same things in common. We are both vintage fanatics and found a lot of unexpected common ground in our respective archives. The collision between the history of our two brands in 2022 has resulted in some really interesting pieces,” says GANT creative director Christopher Bastin.
“In 1950s America, Wrangler and GANT were at the forefront of the emergence of American casual design. While Wrangler embraced the Western lifestyle, with pioneering products such as jeans, the western jacket and shirt, GANT was shaping the preppy style with its button-down shirts. The stories may seem different: Wrangler dressed rodeo stars and ranch hands, while GANT defined the look of Ivy Leaguers; but both brands created a lasting cultural impact. The DNA of both is present in every piece and in this celebration of our combined heritage,” says Sean Gormley, Wrangler’s Global Concept Director.
The collaboration is capped off by the involvement of artist Nadia Lee Cohen as the campaign’s director, photographer and even the star of the campaign.
Nadia Lee Cohen says: “I’m so happy to be part of this special fusion between GANT and Wrangler, the collection has enough equal parts of both brands to create a perfectly glamorous take on traditional western wear. My father learned English by watching old westerns and they were always on TV when I was a kid. Being subjected to those technicolour backdrops and sun-kissed tanned skin was probably the catalyst for my love of Western film and culture. I wanted to approach film and still images as traditional Hollywood screen tests and really project a sense of artifice within the set and poses,” explains Nadia Lee Cohen.
Take a look at the Lookbook below:
GANT x Wrangler collection will be sold through GANT and Wrangler channels worldwide from September 15 2022.
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
For their SS26 show, the adidas and Yohji Yamamoto collaboration traded the standard runway for something more visceral: a four-act performance directed by choreographer Kiani Del Valle.
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.
For SS26, Hung La’s LỰU ĐẠN closes its trilogy “MAYHEM,” “YOU DON’T BELONG HERE,” and now “NO MAN’S LAND”, with a collection that stares straight at the people society ignores.
Marine Serre‘s Spring/Summer 2026 collection is about the quiet revolution happening in every stitch. Titled THE SOURCE, this is clothing that moves with purpose, crafted by hands that treat savoir-faire not as a relic, but as rebellion.
C.R.E.O.L.E.’s DOM TOP FEVER collection is a reckoning. It digs into displacement, memory, and the act of reclaiming stories that have been buried or distorted.
Entitled ‘The Boy Who Jumped the Moon’, this latest KidSuper collection explored key notions of naïveté, innocence and dreams, which are some of the defining characteristics of any childhood.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
