Puma and Rhuigi’s tribute to NYC and Hip-Hop
by Gabriel Córdoba Acosta
PUMA is shaping the present of fashion. Designers such as Alejandro Gómez Palomo (creative director of Palomo Spain) or Rhuigi Villaseñor (creative director of Bally and his own brand Rhude) are some of those who are helping the brand to be one of the coolest of the moment.
In the case of the latter, Rhuigi, like Alejandro, has recently presented a new installment of his capsule collection with PUMA, in which he toasts to American classics and New York City, uniting past, present, and future, and pays special tribute to the five boroughs.
Each installment of the line pays homage to real New Yorkers. While the first part pays homage to the eclectic talent of the city’s street performers, and the second pays a nod to a New York staple, the humble slice of pizza, the third is a tribute to the city’s rich hip-hop history and its links to the subcultural phenomenon of breakdancing.
To commemorate the 50th anniversary of hip-hop culture, Villaseñor has created a series of pieces inspired by 1970s New York hip-hop and b-boying, including breakdance-ready designs in footwear and apparel. On offer are the “T7 Track Top” T-shirt and “Track Pants” trousers, which complement a selection of graphic T-shirts and a beanie. Footwear is represented by the iconic “Suede BBOY”.
Finally, new to this collection is the retro graphic, created especially for this release, used throughout the line and referencing New York City and Herzogenaurach, PUMA’s home in Germany.
PUMA x Rhuigi part 3 will be available from 1 April 2023 at PUMA.com, PUMA Stores, and selected retailers worldwide.
Check out images from the campaign, starring New York dance group W.A.F.F.F.L.E., below:
Ray-Ban launches the new MEGA: MEGA Wayfarer in vivid colors and MEGA Clubmaster
Magliano Spring/Summer 2023 Campaign
Levi’s has launched a T-shirt collection celebrating the hip-hop group De La Soul.
The brand, which produces artisanal olive oil and home goods, presented an installation at the inaugural Basic.Space NY event in SoHo.
Sónar 2026 has revealed the first part of its lineup, featuring over 100 shows.
The collection, led by Brazilian designer Pedro Andrade, revives pieces from Oakley’s historical archives through Piet’s experimental lens.
Perfume Genius’s new single “Me & Angel” feels like a glowing little world of its own, tender, dreamy, and strangely uplifting.
Moncler and JIL SANDER unveil their first collection together, crafted for Fall/Winter.
LOEWE Perfumes has partnered with the historic Madrid pastry shop, La Duquesita, for a special Christmas collaboration.
The collection revisits some of the brand’s earliest and most emblematic pieces. It is a tribute to the two pillars of their identity: Exclusive and Inclusive.
Stefano Tomadini photographed by Edgar Vazquez and styled by Victor Lopez, in exclusive for Fucking Young! Online.
Graphpaper from Tokyo and the Amsterdam label Camiel Fortgens have created an eight-piece capsule for Fall/Winter 2025.
Choclock has spent years redefining Spanish R&B and hip-hop, and his new EP Dame Más Tiempo marks another leap forward.
Discover the new Saint Laurent flagship on Avenue Montaigne, a refined, art-infused space that redefines modern luxury in the heart of Paris.
The third instalment of Canada Goose by Haider Ackermann elevates winterwear with bold minimalism and functional sophistication.
Weaving (literally) together activism, design, and queer culture, Grindr partnered with Rainbow Wool to present I Wool Survive on the runway in New York.
PUMA and ROMBAUT have released the second and final chapter of their collaboration.
Eastpak has released a new collection in its Movie Club series, this time inspired by the 1984 film Gremlins.
The Oakley Factory Team returns for Fall/Winter 2025 with a collection focused on technical experimentation.
The 17th FASHIONCLASH Festival filled three November days in Maastricht with performances, films, workshops and shows made by students, activists and designers from over 25 countries.
With over two decades of dedicated experience in the fashion industry, Andrea Moore has forged a distinctive path, blending vibrant colors and innovative materials into gender-neutral designs that resonate with today’s diverse audience.
Saint Laurent Rive Droite has introduced its first Advent calendar. The project is a unique vinyl box set curated by Creative Director Anthony Vaccarello.
Designer Gosha Rubchinskiy has relaunched his brand, opening a new chapter for the label.
Pull&Bear and French artist Thomas Lélu have released their second collaborative capsule, titled “Objets.”
For the first time, the partnership extends beyond bags to include apparel.
We headed down to Geneva over the weekend for the HEAD Fashion Show, made up of 23 Bachelor and 8 Master graduate collections offering a fresh, diverse, and contemplative reading of what clothing can be today.
The competition, which began in 2013, is open to designers from around the world who are between 18 and 40 years old.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
MRKNTN presents its Spring/Summer 2026 collection, titled SAINT-MAURICE.
