Puma and Rhuigi’s tribute to NYC and Hip-Hop
by Gabriel Córdoba Acosta
PUMA is shaping the present of fashion. Designers such as Alejandro Gómez Palomo (creative director of Palomo Spain) or Rhuigi Villaseñor (creative director of Bally and his own brand Rhude) are some of those who are helping the brand to be one of the coolest of the moment.
In the case of the latter, Rhuigi, like Alejandro, has recently presented a new installment of his capsule collection with PUMA, in which he toasts to American classics and New York City, uniting past, present, and future, and pays special tribute to the five boroughs.
Each installment of the line pays homage to real New Yorkers. While the first part pays homage to the eclectic talent of the city’s street performers, and the second pays a nod to a New York staple, the humble slice of pizza, the third is a tribute to the city’s rich hip-hop history and its links to the subcultural phenomenon of breakdancing.
To commemorate the 50th anniversary of hip-hop culture, Villaseñor has created a series of pieces inspired by 1970s New York hip-hop and b-boying, including breakdance-ready designs in footwear and apparel. On offer are the “T7 Track Top” T-shirt and “Track Pants” trousers, which complement a selection of graphic T-shirts and a beanie. Footwear is represented by the iconic “Suede BBOY”.
Finally, new to this collection is the retro graphic, created especially for this release, used throughout the line and referencing New York City and Herzogenaurach, PUMA’s home in Germany.
PUMA x Rhuigi part 3 will be available from 1 April 2023 at PUMA.com, PUMA Stores, and selected retailers worldwide.
Check out images from the campaign, starring New York dance group W.A.F.F.F.L.E., below:









Ray-Ban launches the new MEGA: MEGA Wayfarer in vivid colors and MEGA Clubmaster
Magliano Spring/Summer 2023 Campaign
Take a look at Who Decides War Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
Nike and Air Afrique, a creative collective from Paris, have created a new shoe. It is called the Air Max RK61.
Salomon’s new Road Trip capsule looks both ways. It draws from the brand’s own history while making sure every detail is suited for the present.
MM6 Maison Margiela has partnered with Agnelle, a French glove maker with a history stretching back to 1937.
COMME des GARÇONS Homme Plus and Nike introduce a new collaborative sneaker, the Air Rejuven8.
For Spring/Summer 2026, Palomo returned to Madrid. The setting was The Palace Hotel, an intimate presentation that marked a homecoming after several seasons in New York.
Smith will lead the creation of four collections each year, covering men’s shoes, leather goods, and accessories.
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
Deep in the hills of Abruzzo, at a place called Villaggio Cirulli, a simple but powerful idea took shape: no one is just a number.
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.