Puma and Rhuigi’s tribute to NYC and Hip-Hop
by Gabriel Córdoba Acosta
PUMA is shaping the present of fashion. Designers such as Alejandro Gómez Palomo (creative director of Palomo Spain) or Rhuigi Villaseñor (creative director of Bally and his own brand Rhude) are some of those who are helping the brand to be one of the coolest of the moment.
In the case of the latter, Rhuigi, like Alejandro, has recently presented a new installment of his capsule collection with PUMA, in which he toasts to American classics and New York City, uniting past, present, and future, and pays special tribute to the five boroughs.
Each installment of the line pays homage to real New Yorkers. While the first part pays homage to the eclectic talent of the city’s street performers, and the second pays a nod to a New York staple, the humble slice of pizza, the third is a tribute to the city’s rich hip-hop history and its links to the subcultural phenomenon of breakdancing.
To commemorate the 50th anniversary of hip-hop culture, Villaseñor has created a series of pieces inspired by 1970s New York hip-hop and b-boying, including breakdance-ready designs in footwear and apparel. On offer are the “T7 Track Top” T-shirt and “Track Pants” trousers, which complement a selection of graphic T-shirts and a beanie. Footwear is represented by the iconic “Suede BBOY”.
Finally, new to this collection is the retro graphic, created especially for this release, used throughout the line and referencing New York City and Herzogenaurach, PUMA’s home in Germany.
PUMA x Rhuigi part 3 will be available from 1 April 2023 at PUMA.com, PUMA Stores, and selected retailers worldwide.
Check out images from the campaign, starring New York dance group W.A.F.F.F.L.E., below:
Ray-Ban launches the new MEGA: MEGA Wayfarer in vivid colors and MEGA Clubmaster
Magliano Spring/Summer 2023 Campaign
We caught up with Billy to chat on film, fashion, and fear, but it was clear that he is passionately nerdy about music.
Six years after his last album, Dev Hynes, better known as Blood Orange, announces Essex Honey, set for release on August 29th, 2025.
Arte Antwerp treats design as something everyone should own, wear, and use to say something.
Far different from the Ibiza of neon-lit clubs, this is a nine-acre sanctuary where rustic Spanish finca charm meets understated Soho House cool.
Pull&Bear’s latest capsule collection draws inspiration from Henri Matisse, transforming his playful shapes and vivid colors into summer-ready clothes and accessories.
Jason Fejiro photographed by Johanna Stroud and styled by Jay Taglè, in exclusive for Fucking Young! Online.
For the first time, the work of more than 60 artists who have lived and created at the TOM House will come together in FXLK PLAY: Mythmaking, Devotion, and Mischief, an exhibition opening September 12, 2025, at Long Hall in West Hollywood’s Plummer Park.
Oakley is taking its expertise from extreme sports to outer space.
There’s something raw and electric in Last Exit on Bethnal, the new collaborative project between London producer/DJ Hannah Holland and filmmaker/photographer Lydia Garnett.
JIL SANDER backed the production of a seven-track EP and the Hamburg-shot music video for the song “Wanderlust”.
Balenciaga’s Winter 2025 campaign strips away polish in favor of something more intriguing: real moments in real spaces.
Marine Serre unveiled the first chapter of its “Heads or Tails” campaign, captured by the lens of Julia et Vincent.
Thirty students from fashion schools across Europe will gather in Barcelona this November to tackle one of the industry’s biggest challenges: waste.
The Phantom of the Opera has chosen his designer. Nicola Formichetti has been appointed Director of Masks for Masquerade, the new immersive Phantom experience coming to New York.
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
The legacy of Virgil Abloh will soon be celebrated at the Grand Palais in Paris with an exhibition developed in collaboration with Nike.
MODUS VIVENDI’s latest swimwear collection is made for days in the sun, with pieces that catch the eye without costing the earth.
Liam Goofy at Two Managment photographed by Martina Moreno and styled by Marta Ros, in exclusive for Fucking Young! Online.
BIMBA Y LOLA has introduced its new DOG LOVERS COLLECTION, a capsule line celebrating dogs and their owners.
Nanushka’s Pre-Spring 2026 collection, Reflections, takes cues from Austrian thinker Rudolf Steiner’s belief that spirit and material are inseparable.
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
