Next Friday, 7th of June Pull&Bear will officially open its first store in Germany, which had been operating exclusively online since September 2011. As to be expected, and since Pull&Bear is closely linked to art culture, Berlin will be the place.

To welcome the city, Pull&Bear launches a series of videos, directed by British filmmaker Liam Gleeson, with some local characters who will show us their common vision of the city, while at the same time representing some of the values that underpin the concept of the brand: sport (represented by a bike shop owner), art (represented by an illustrator), social networks (represented by a blogger) and music (represented by some djs who come from a musical radio program). Pull&Bear presents “The Berliners”, giving its welcome to new venture in Germany.

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