Prada Spring/Summer 2024 Campaign
by Adriano Batista
Prada’s latest campaign for the Spring/Summer 2024 season is a tribute to the enduring values of fashion and its role in our lives. The campaign showcases the collection of Miuccia Prada and Raf Simons, which was presented in September, as a lens to explore the diverse and dynamic aspects of the fashion show. The show is not only a momentary spectacle, but also a reflection of the season and its themes: individuality, community, ephemerality, and eternity.

The campaign features several models, each with their own personality and style, captured by the photographer Willy Vanderperre in a series of candid and elegant shots. The portraits highlight the contrast and the connection between the singular and the collective, the personal and the professional, the intimate and the public. The models are not only wearing the clothes, but also expressing their identity and their relationship with fashion. Prada emphasizes that fashion is not a solitary endeavor, but a collaborative one.
The campaign also draws a parallel between fashion and cinema, two creative fields that involve both teamwork and individual talent. The campaign stars three acclaimed actors and artists who embody the Prada man: Harris Dickinson, Kelvin Harrison Jr. and Troye Sivan. The actors are presented as themselves, not as characters, in a celebration of their uniqueness and authenticity.
Check out the campaign images below:





“The First Sunrise With You” campaign by Bottega Veneta
Jeremy Allen White stars in Calvin Klein’s Spring 2024 Underwear campaign
Palaye Royale is one of those groups capable of dissolving distance, of turning music into a bridge of time and emotion.
This partnership is part of MR PORTER’s Health In Mind initiative, which focuses on men’s mental health.
After nearly a year of anticipation, TOMBOGO® has released its Fall/Winter 2025 capsule collection.
The designs are a focused study, drawing inspiration from the college-sports culture of the American South.
JW Anderson has launched a new campaign for its Loafer Bag, starring the actor John Malkovich.
Glass Cypress unveils the lookbook for its Fall/Winter 2025 collection, titled “SOMETHING IN THE WAY.”
Études Studio unveiled the lookbook for its Fall/Winter 2025 collection, shot by Erik Gustafsson and styled by Pau Avia.
Salomon and the Latin Grammy-winning artist FERXXO have launched a new sneaker, the XT-Pathway 2 FERXXO.
Dominik Datko and Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Burberry is celebrating its iconic Check scarf with a new portrait series. It features friends of the house, including Olivia Colman, Liu Wen, and Tyson Beckford.
Solomon Fox moves between worlds, Harvard and Hollywood, viral memes and soft bedroom beats, eighty acres of Virginia quiet, and the digital noise of now.
Designed with the architecture firm Sybarite, the space is called Marine Serre Hannam House.
Intodusk is a New York brand founded by Dustin Hellinger and Veska Naratama.
The arrival of Tame Impala’s new album “Deadbeat” is nothing short of a warm welcome back into the universe of creative sonic exploration that the Australian mastermind Kevin Parker has been charting since the project began.
“Ghosts” is an ambitious show that invites visitors into a world of apparitions, uncertainty, and things that linger between life and death.
Maison Margiela is entering the world of residential living. The house has launched Maison Margiela Residences, its first project dedicated to creating a living environment.
On ‘Snowdome’, Wayne Snow distills identity into sound, freezing fleeting emotions, dissolving time, and revealing raw truth beneath digital facades.
For Fall/Winter 2025, Carhartt WIP has collaborated with fashion designer Nicholas Daley on a 13-piece capsule collection.
The NEU_IN Spring/Summer 2026 collection explores how people and objects relate to one another.
Soshi Otsuki, the designer behind the Japanese brand SOSHIOTSUKI, will be the Guest Designer at the next Pitti Immagine Uomo in Florence.
Grace Wales Bonner has been appointed as the new menswear creative director at Hermès.
Robin Beekers and Yohei Ono captured by the lens of Carlos Venegas, in exclusive for Fucking Young! Online.
AURALEE and New Balance have collaborated again, this time on the T500 sneaker.
Marina Abramović’s exhibition at Saatchi Yates in London offers an intimate and fascinating glimpse into the world of one of performance art’s most iconic figures.
Photographer Ángela Ibáñez brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
Ilyusha photographed by Carl Niklas and styled by Artem Sparrow, in exclusive for Fucking Young! Online.
The campaign explores the passage of time and the poetry found in life’s natural cycles.
If you’re up for an art visit in London these upcoming days, you won’t want to miss the latest from Haitian-born artist Manuel Mathieu.
H&M is presenting its new collaboration with the Belgian designer Glenn Martens. This collection offers a wide range of customers the chance to own his unique designs.
The streetwear brand LIBERE is launching its second collaboration with the Japanese comic NARUTO.