pradajournal2014_fy

Prada and Italian publisher Giangiacomo Feltrinelli Editore present the second edition of Prada Journal, the literary prize reserved for emerging literary voices.

Established as a universal bond between fashion and literature, the Prada Feltrinelli Prize focused on our world and everyday life in its first edition. Now it attempts to understand the transformation that we are undergoing today and how we will change tomorrow:

What are the signs of a changing world? And what situations can we envision? Taking a good look at the details might give us the answer.

Once again, optical frames were the preferred starting point for this exploration of our universe in its many forms, producing ideas that pave the way to potential change. Gone are the thick profiles, replaced by a clean, essential design and slim lines: the new optical frames exquisitely combine skilful craftsmanship with precious materials.

The award opened on 11 April and will end on 11 June. The winners will be selected by a panel of international publishing experts whose names will be revealed in the coming weeks.