Feelings: emotions and sensations, intimacy and tactility. The Prada campaign dedicated to the Fall/Winter 2021 women’s and men’s collections designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feelings.

The ‘feeling’ has both sensory and emotional connotations, it has to do with instinct and spontaneity rather than with intellectual debate. Each David Sims shot is implicitly a fragment of an independent narrative. However, the images, if arranged side by side and presented in sequence, form a new abstract story that expresses emotions. This campaign, deeper than it may seem, is about everything that expresses the sense of Prada.