Personal Parade “Spring Camp” Campaign
by Adriano Batista
The Spring Camp campaign by Personal Parade didn’t happen in a studio or on a city street. It took place on Isola dei Pescatori, a small Italian island where the water glows and the light feels soft. There was no strict plan, no stiff posing. Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
The clothes fit right in, effortless and familiar, like something you’ve worn a hundred times. The whole shoot played out live on Instagram Stories, so followers saw it all as it happened—no polish, just the real, unplanned energy of the day.
The cast wasn’t your usual lineup. Randall, one of the models, wasn’t a professional. He was a customer from the States, spotted by the brand and flown out for his first trip to Europe. Then there was Bogdan, the first model Personal Parade ever worked with five years ago, returning like no time had passed. And Nikita, found through friends of the brand, brought a spark to every shot. Three different people, three different stories, all coming together in a way that just worked.
The collection is fun, a little playful, a little unexpected. The Gladiator Swims take loose inspiration from the Roman Empire but keep things easy to wear. Briefs become shorts, boxers turn into something you’d wear outside. Nothing too serious, nothing trying too hard, just clothes that feel good.
Check out the campaign images below:
Founder & Designer: Maksym Nekrasov
Creative Director: Emir Hacisaffet
Photographer: Dmytro Muntyan
Stylist: Ira Lan
Models: Randall Kohn, Bogdan Romanovic, Nikita Poleacov
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