Personal Parade “Spring Camp” Campaign
by Adriano Batista
The Spring Camp campaign by Personal Parade didn’t happen in a studio or on a city street. It took place on Isola dei Pescatori, a small Italian island where the water glows and the light feels soft. There was no strict plan, no stiff posing. Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
The clothes fit right in, effortless and familiar, like something you’ve worn a hundred times. The whole shoot played out live on Instagram Stories, so followers saw it all as it happened—no polish, just the real, unplanned energy of the day.
The cast wasn’t your usual lineup. Randall, one of the models, wasn’t a professional. He was a customer from the States, spotted by the brand and flown out for his first trip to Europe. Then there was Bogdan, the first model Personal Parade ever worked with five years ago, returning like no time had passed. And Nikita, found through friends of the brand, brought a spark to every shot. Three different people, three different stories, all coming together in a way that just worked.
The collection is fun, a little playful, a little unexpected. The Gladiator Swims take loose inspiration from the Roman Empire but keep things easy to wear. Briefs become shorts, boxers turn into something you’d wear outside. Nothing too serious, nothing trying too hard, just clothes that feel good.
Check out the campaign images below:
Founder & Designer: Maksym Nekrasov
Creative Director: Emir Hacisaffet
Photographer: Dmytro Muntyan
Stylist: Ira Lan
Models: Randall Kohn, Bogdan Romanovic, Nikita Poleacov
Supreme and Shayne Oliver unveil new collaboration
Never Enough: Carne Bollente x Spyros Rennt
Gucci introduces its first winter sportswear collection, Gucci Altitude.
The new collaboration between GUESS JEANS and Allen Iverson is a direct homage to a specific moment in culture.
PUMA and San San Gear have reunited for a second collaboration.
The latest collaboration from Stüssy and Mountain Hardwear is built for the elements.
Pitti Immagine Uomo has announced that Hed Mayner will be a Guest Designer at its upcoming edition in Florence.
Aleixandri Studio presented its new collection, “In Nomine Heretica,” at 080 Barcelona Fashion.
BENAVENTE presented its new collection, “Capriccio per Benavente,” at 080 Barcelona Fashion.
The message is clear: growing older may be inevitable, but letting go of imagination is a choice.
Carlota Barrera’s Spring/Summer 2026 collection examines intimacy.
There are artists who dress the world — and others who undress it. David Delfín did both. Tomorrow, at Valladolid’s International Film Festival (Seminci), RTVE Play unveils “David Delfín. Muestra tu herida“, a documentary that peels away the myths to… »
SAGABOI unveiled its Spring/Summer 2026 collection, titled “Port of Call.”
Reebok has launched the Floatzig 2, the next step in the evolution of its iconic running shoe.
The Carhartt WIP Active Jacket is turning fifty. To mark the occasion, the brand has created four special-edition designs.
Maison Margiela has released “A Tabi film,” a close look at one of its most important symbols.
The Prada Holiday 2025 campaign tells a winter’s tale.
The project celebrates over 170 years of combined heritage and a shared passion for adventure
BERSHKA presents a new chapter of its SERIES line, titled “Own Your Power.”
With JALEO, presented at 080 Barcelona Fashion, the designer takes a decisive step forward. The collection feels like a homecoming and a declaration at once.
In a restored 1906 mansion, Soho House opens its third Barcelona address, bringing together heritage, art, and wellbeing.
The Parisian brand Drôle de Monsieur is entering the world of fine jewelry through a collaboration with the American designer David Perry.
ROSALÍA’s new single, “Berghain,” is the first glimpse of her upcoming album LUX (out on November 7), and it immediately establishes a new scale for her work.
Pull&Bear chose a significant moment to launch its new collaboration. The brand presented its capsule collection with the American streetwear label PLEASURES at the Centre Pompidou in Paris.
Somewhere between the sea and the city, the brand PANTALON created its TUNA collection.
The party was supposed to last forever. This is the faith that pulses through Christian Stemmler’s photobook, “ANFANG/BEGINNING: BERLIN 1994–99”.
Kokoshkin Vladislav photographed by Marie Schuldigen and styled by Zakharieva Anna, in exclusive for Fucking Young! Online.
For Halloween, the brand GENZERO has reimagined its signature Doberman hat.
Gentle Monster has opened its first flagship store in continental Europe, located in the historic Le Marais district of Paris.
Dr. Martens presents the QUBIST, a new collection that redefines the brand’s approach to comfort.
Palaye Royale is one of those groups capable of dissolving distance, of turning music into a bridge of time and emotion.
This partnership is part of MR PORTER’s Health In Mind initiative, which focuses on men’s mental health.
