On the heels of the Off-White Fall/Winter 2023 runway show, the brand releases its Spring/Summer 2023 advertising campaign. Conceived by Ibrahim Kamara, Off-WhiteTM Art&Image Director and shot by Thibaut Grevet, it was created in collaboration with Set Designer Ibby Njoya and Movement Director Nicolas Huchard.

The campaign is rooted in the conceptual threads that characterized the label’s seminal SS23 runway show “Celebration”, which served as both a celebration of life and of new beginnings, weaving together essential aspects of Virgil Abloh’s design legacy into future-forward creations.

Take a look below: