Nike BETRUE 2018 Collection
by Adriano Batista
The Nike BETRUE 2018 collection celebrates colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community. Two highlights: the color lavender and the pink triangle.
Lavender, a dynamic blending of gender-linked light blue and light pink, is one of the oldest symbolic references in LGBTQ culture. The shade appears in the four colorways of this year’s shoe cohort, the cornerstone products of the collection: the Nike Vapormax Plus, the Nike Air Max 270, the Nike Zoom Fly and the Nike Epic React Flyknit.
Also highlighted in the collection is the pink triangle, a shape that has a complex past in LGBTQ culture. Originally used to identify LGBTQ individuals during WWII, the triangle was reclaimed in the 1970s by pro-gay activists and was later adopted by the AIDS Coalition to Unleash Power (ACT UP) in their memorable 1980s-era “Silence=Death” campaign.
The Nike BETRUE 2018 collection, which also includes T-shirts, socks, a hat and a heritage hip pack, launches June 6 on nike.com and at select retail locations globally.
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