Moshkirk Madness: Charles Jeffrey LOVERBOY Unveils FW24 Campaign
by Adriano Batista
Charles Jeffrey LOVERBOY‘s Fall/Winter 2024 collection is a wild ride inspired by a mysterious letter from a Scottish village. The letter describes a place where clothes come alive, and it totally inspired the LOVERBOY team.
Moshkirk, the village in question, is stuck in a time warp. They’re still living like it’s 1979, a time of punk, disco, and total chaos. This weird mix of past and present has given LOVERBOY a crazy idea for their new collection.
The collection is all about taking the energy of punk and mixing it with LOVERBOY’s signature playful style. There’s tartan, but not your grandma’s kind. Think crazy patterns and bold colors. And don’t forget the monster-inspired knits – they’re as wild as the story behind them.
The campaign was photographed by Alex Petch. Take a look below:
CREDITS
Creative Director: Charles Jeffrey
Stylist: Ben Schofield
Photographer: Alex Petch
Hair: Charles Stanley
Make up: Mari Kuno
Movement: Kate Coyne
Models: Elizabeth @crumb / Dylan @headoffice
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