Moncler Grenoble, the brand that combines high-tech performance and elegant style, has opened its first flagship store in the heart of St. Moritz, the Swiss ski resort. The store is exclusively dedicated to the Moncler Grenoble collection, which offers a wide range of products for outdoor enthusiasts, from innovative and technical garments to cozy and chic outfits for après ski and leisure activities. The store reflects the brand’s strong connection to the mountain environment, as well as its sophisticated design.

The brand also launched its global campaign for this season, featuring four famous winter sports champions: Xuetong Cai, Perrine Laffont, Richard Permin, and Shaun White. The campaign, photographed by Jamie Hawkesworth, captures the essence of Moncler Grenoble: a fusion of technical excellence and emotional connection to the mountain. The athletes showcase their skills on the most challenging slopes, while also enjoying the beauty and tranquility of nature. The campaign demonstrates how Moncler Grenoble is the perfect partner for those who love the outdoors and seek adventure, as well as comfort and style.

Check it out below: