A Taste of Milan: MSGM and Gattullo Join Forces for a Festive Collaboration
by Adriano B.
Milan is a city of contrasts, where modern skyscrapers and new buildings coexist with historic shops that preserve the essence of its past. These shops are more than just places to buy goods, they are also spaces where people can feel at home and connect with the history and culture of the city.
One of these historic shops is Gattullo, a pastry shop and café that has been serving delicious treats and drinks since 1961. Gattullo is famous for its Mirtillino, a soft and moist blueberry cake that is the perfect companion for a morning coffee, and its Domenichino, a savory pastry filled with ham and cheese that is ideal for an afternoon aperitivo.
This Christmas, Gattullo is partnering with MSGM, a brand known for its colorful and playful designs that celebrate the traditions and icons of Milan. Together, they have created a festive collection that pays homage to the two signature products of Gattullo: the Mirtillino and the Domenichino.
The collection features clothing and accessories that are inspired by the shapes and colors of the pastries, as well as by the logo and the packaging of Gattullo. The Mirtillino is represented by a round and fluffy sweater in blue and white, while the Domenichino is transformed into a rectangular and crispy scarf in red and yellow. The collection also includes a tote bag, a hat, a pair of socks, and a pin, all adorned with the logos of MSGM and Gattullo.
The collection will be available on msgm.it and in MSGM stores in Milan and London starting from December 15, 2023. Meanwhile check out the collection below:
Moncler owns the mountain with the opening of its first-ever Moncler Grenoble flagship destination and a global campaign
RIIZE members are the new Louis Vuitton brand ambassadors
This event highlights Portugal’s commitment to nurturing young fashion talent and driving innovation in the textile and clothing industry.
Burberry celebrates the Year of the Snake with a special collection and a unique collaboration.
The models are photographed sitting or reclining on vintage furniture from Demna’s personal collection, set against iconic Parisian landmarks and neighborhood scenes.
Eckhaus Latta has introduced its first handbag, the Snap. Designed for everyday use, the bag prioritizes function over form. Crafted from soft lambskin leather, the Snap features a minimalist design with a subtle embossed logo. Available in… »
Matthieu Blazy is stepping down as Creative Director of Italian fashion house Bottega Veneta and is succeeded by Louise Trotter.
Since the PUMA Speedcat was reintroduced earlier in the summer, it has quickly become the “it shoe” of the year while continuing to drop new colorways in addition to the iconic black and red.
Sequoyah Cyrus photographed by Sandra Humer and styled by Andreas Diaz Soliz, in exclusive for Fucking Young! Online.
Louis Vuitton’s Fall/Winter 2025 Pre-Collection for Men, designed by Pharrell Williams, takes us on a journey from the chic streets of Paris to the sunny shores of Miami.
Ukrainian Fashion Week FW25-26 is set to take place in Kyiv from February 14th to 17th, giving a powerful message of hope and resilience.
From December 5th to January 12th, LOEWE has taken over the windows and entrance of Pompeu, a luxury boutique known for its curated selection of high-end brands.
The rumors that have been circulating social media for some time now have been confirmed.
Mboula’s story is a reminder that with passion, hard work, and a unique perspective, you can achieve success in multiple areas.
Songzio is one of the most recognized names in Korean fashion since its iconoclastic design with artisanal appeared on the scene in 1993.
MARRKNULL, the fashion brand founded by Tim Shi and Mark Wang, has just dropped its Spring/Summer 2025 collection, “Last Fantasy.”
Off-White™ is back with a fresh take on creativity, releasing a limited-edition “OUT OF OFFICE” sneaker in collaboration with BSTROY™.
This month, Antwerp-based Belgian designer Jan-Jan Van Essche unveils ‘KHAYAL’ at MoMu, a beautiful exhibition inspired by his latest SS25 collection.
Fashion journalist and pop culture enthusiast, Damien Testu is exposing an intimate side, his poetic side with Cœur météore, his first collection of poetry.
Sneakersnstuff and Timberland have teamed up to create a new version of the classic Euro Hiker boot.
Congratulations to Julian Klausner on his new role as Creative Director of Dries Van Noten.
The luxury fashion house Casablanca, founded and creatively directed by Charaf Tajer, presents its Resort 2025 collection.
This AURALEE x New Balance collaboration is a great example of how classic designs can be reimagined for a new generation.
The pre-holiday collection features new styles and colorways from their Chapter 6 show, as well as restocked favorites.
After their successful January collab, they’re closing out the year with a fresh take on the iconic Instapump Fury 94.
le FLEUR, the brand founded and creatively directed by Tyler, The Creator, presents its Fall/Winter 2024 collection.
Reebok LTD and KANGHYUK are back with another collab, this time blurring the lines between high-tech and biker vibes.
This new camo edition joins other limited-edition Mostro releases, like the “Ecstasy” pack and the archive-inspired pack.
For many fans, social media sensation Benjamin de Almeida doesn’t need any introductions.
French fashion house Saint Laurent, creatively directed by Anthony Vaccarello, presents its Spring 2025 collection.
Pleasing and JW Anderson, the respective brands of Harry Styles and Jonathan Anderson, present their joint collaboration.
Ethan – a 26-year-old Italian-Brazilian singer – stands out in Italy as one of the most interesting artists on the underground music scene.
