MINI SHOP MADRID and N-E join graphic design and fashion to create three scarf designs in three different sizes with a campaign captured by Rocio Aguirre.
A project whose objective is to enhance the Madrid’s creative scene in a context of full vivacity. N-E has designed a typography that gives voice and timbre to this collective. Inspired by the deconstruction of the iconic bicolor shape of the HOUNDSTOOTH pattern, © GALLO is a new typeface created specifically for this collaboration. Its 643 glyphs, including ligatures and alternatives, have been designed from the geometric element that composes the iconic pattern. The result is a recognizable and contemporary typeface that, as Herb Lubalin said, “sacrifices legibility to increase impact”. The QR in the tags allows you to download and use the © GALLO MODULAR TYPOGRAPHY on a website designed bespoke by N-E.
Photographer: Rocio Aguirre @rocioaguirrev (@powertalentagency).
Photographer Assistant: Camilo Delpin @camilodelpin.
Models: Bambi @bambi33__ (@isla_management) and Julio Lallave @perpetuapersona.
MUAH: Veronica Pérez @veronika_ruz for Charlotte Tilbury.
MUAH Assistant: Damian Guisado @dmnguisado.
Clothing: MINI Shop Madrid @minishopmadrid
Workspace: Camera Studio @camerastudio_camerarent.
Special Thanks to Ivan Parlorio (@powertalentagency) and Ayako Kishi (Expert in Management and Promotion of Japanese Culture).
Web Development: APN (