Video Mike Tyson is Not From Paris Madame
by Adriano Batista

Drôle de Monsieur unveiled a new video campaign starring Mike Tyson! This isn’t just a regular film. This story runs deep, striking a chord with Maxime and Dany, the founders behind Drôle de Monsieur. “Iron Mike” embodies the essence of their brand and the values of Not from Paris Madame.

Mike Tyson, he’s not really a Parisian, and he’s not your typical New Yorker either. Born in Brownsville and raised in the grittiest corners of NYC, he carved his path with a raw intensity, a narrative far removed from the standard Big Apple success tales. Tyson’s style is a unique blend. It’s a mix of streetwise grit, a product of his upbringing, and an innate sense of that very specific 90’s urban elegance. These contrasting elements coexist in perfect harmony. He’s a trendsetter who’s lived through multiple lifetimes, akin to his kindred spirit, Tupac.

It all starts with Tyson’s one-of-a-kind character. This project was born out of a desire to pay tribute to one of the most iconic figures in the history of sports. With this film, celebrating willpower and determination, two values close to the hearts of Drôle de Monsieur’s founders, the brand finds a new dimension. It’s the embodiment of spirit and perseverance.
Check out the film below:
Hold On
AMIRI reveals the finalists of the 2023 edition of The AMIRI Prize
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant.
For the Ann Demeulemeester Fall/Winter 2025 collection, creative director Stefano Gallici takes a visual journey.
MR PORTER introduces its Fall/Winter 2025 campaign with a clear focus: timeless pieces for the season ahead.
Mode Suisse proved itself, once again, to be a vital platform for Switzerland’s diverse and inspirational fashion community.
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
The brand’s latest collection draws inspiration from a specific place and moment: the ‘UraHara’ movement of 1990s Tokyo.
Salomon ADVANCED exists in both the past and the future. It is a concept built on history, shaped by decades of trial and discovery.
The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.
Vivobarefoot’s new campaign is not just about shoes. It’s about feeling. It begins with a simple, powerful idea: “Free Your Feet.”
For its Fall/Winter 2025 campaign, AMIRI turns its focus to a new brand ambassador: world champion boxer Saúl “Canelo” Álvarez.
LAZOSCHMIDL has released its eighteenth fanzine, a limited-edition publication that extends the story of its Spring/Summer 2026 collection.
SOREL is launching an exclusive collaboration with Aries, the cult London-based luxury streetwear label.
Carhartt WIP’s Fall 2025 campaign feels like a quiet shift. It’s not about grand statements or dramatic scenes. Instead, it turns its attention to the spaces in between: the small, ordinary moments that make up a day.
DSQUARED2 unveils its Fall/Winter 2025 campaign, featuring Irina Shayk or Victor Perez, and shot by Mert Alas and Marcus Piggot.
Handmade by Loewe’s artisans in their Barcelona studio, each piece is individual.
BEYOND RETRO launches the Pennate Bag, a tote made to be used for years, constructed entirely from pre-loved textiles.
Italian designer Giorgio Armani passes away at the age of 91, leaving an irreplaceable void in the fashion industry.
For Burberry’s Winter 2025 campaign, creative director Daniel Lee does something simple and smart: he brings the clothes back home.
CAMPERLAB has turned its attention back to one of its own icons. For Fall/Winter 2025, the brand presents a new interpretation of its Eki boat shoe.
Levi’s has a long history with denim. The new Blue Tab™ collection continues this story, focusing on a specific and respected source: Japanese denim.
The Irrepressibles return with Yo Homo Deluxe, an expansion that digs deeper into the emotional scope, punk edge, and eroticism of their fourth studio album.
Courrèges partners with artist Dan Colen and the Sky High Farm Biennial to present a campaign that shows no clothing.
Japanese designer Soshi Otsuki, the creative force behind Soshiotsuki, scooped up the LVMH Prize 2025, one of the industry’s most powerful springboards for fresh talent.
Saint Laurent Rive Droite is presenting a selection of photographs by D.M. Terblanche, curated by Anthony Vaccarello.
For its Fall/Winter 2025 campaign, Ludovic de Saint Sernin moves the action to the boardroom.
Iván Volkov and Guido Bravo photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
For Fall 2025, Ami introduces Portraits d’Ami, a campaign that explores the soul of Paris through intimate, human-centered storytelling.
Always eager to push denim to new heights, G-STAR has teamed up with fine taxidermy artists Darwin, Sinke & van Tongeren.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.