Mercedes-Benz Fashion Week Tbilisi: The Ultimate Comeback Story
by Adriano Batista
Mercedes-Benz Fashion Week Tbilisi is back and better than ever! One of the major fashion events in the world, which had to take a four-year hiatus due to the pandemic and the ongoing war in Ukraine, finally made a spectacular comeback last week. In the face of adversity, the Georgian fashion scene has emerged stronger than ever. Although there were fewer shows than in past editions, the quality of the designs on display was exceptional. The fashion industry in Georgia has persevered through the challenges of recent years, thanks in no small part to the unwavering determination and resilience of the talented designers who have kept the scene alive.
The venue was also a novelty! The Factory Tbilisi, an exhibition hall located in the former Coca-Cola factory building, breathed new life into the runway shows. It was the home to Culture Week Tbilisi back in November and now plays host to the Georgian fashion industry’s finest. We can’t help but wonder, could this be the perfect marriage of culture and fashion, a union to look forward to in the future? 😉
We got front-row seats to catch familiar designers like Berhasm, Situationist, Akà Prodià shvili, Datuna, Reckless, God Era, Tako Mekvabidze, and many more showcase their collections. Uta Bekaia‘s show was a culmination of his years of hard work and creative vision. With a political rally serving as a powerful backdrop, performers strutted down the catwalk donning costumes from Bekaia’s archive collection. The performance was an expression of the unwavering will and fierce power of Georgia’s people who stand up for their rights every day. Another highlight of the event was undoubtedly the electrifying Drag Ball that took place at the showspace. It was more than just a performance; it was a statement against the ongoing war in Ukraine, conservative politics, and the fight for inclusivity and equality for the LGBTQ+ community.
The organizers of MBFW Tbilisi recognized the significance of supporting their Ukrainian counterparts during a challenging time. The ongoing war in Ukraine has posed numerous obstacles for the country’s fashion industry, making it difficult for designers to access resources and showcase their work on a global stage. To that end, the fashion event boasted a dedicated showroom for Ukrainian talent, showcasing the works of emerging designers such as Jean Gritsfeldt and Sayya. The runway shows from these brands were also a testament to the incredible creativity and resilience of Ukraine’s fashion industry.
With the fashion industry gradually recovering from the pandemic, the return of Mercedes-Benz Fashion Week Tbilisi is a timely reminder of the importance of fashion in bringing people together, sparking creativity, and promoting inclusivity. All we can do is to express gratitude to the individuals who breathed new life into the event and made it possible for us to experience its magic once again.
Our photographer Marc Medina was able to capture some of our favorite menswear looks backstage, providing an exclusive behind-the-scenes at the event. Take a look below:





























































Queer Dandies
Palm Angels Takes Over Paris with the Opening of Its First Flagship Store
For LIVE FROM EARTH and Nike, the first official collaboration is a reason to throw a party
For those seeking to build an autumn wardrobe with pieces that last, this first look provides a strong and wearable starting point.
The British newcomer makes his breakout in The Institute, the gripping adaptation of Stephen King’s thriller, where he plays Luke Ellis.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
Patta’s new Fall/Winter collection draws its colors from the city.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Offset is stepping into a new chapter, and this time, he’s doing it under his real name.
Calvin Klein has launched its Fall 2025 denim campaign, and it stars SEVENTEEN’s Mingyu.
This August Bank Holiday weekend, something important is happening in Newcastle. Side Gallery is holding a print sale called 50×50.
AMIRI’s new campaign builds a world. For Fall/Winter 2025, the brand creates a pure fantasy of Hollywood, a city made of light, shadow, and memory.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Aidan Glass captured by the lens of Keyr Castro and styled by Joel Sebastian, in exclusive for Fucking Young! Online.
This fall, Alpha Industries teams up with No Problemo (the offbeat sub-label from Aries) to put a fresh spin on the classic MA-1 bomber.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
Check out this new video by ALEXAN, shot in Paris in exclusive for Fucking Young! Online.
Tennis style gets a fresh perspective with Y-3’s latest high-performance collection, merging athletic function with avant-garde design.
This capsule is about the beauty of daily life, shaped by the free, easy feeling of the 1970s Mediterranean coast.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
The PUMA’s H-Street is the star in this new Fucking Young! editorial, starring Duot and Valera photographed by Noah Pharrell and styled by Elisa Sanz.
The “DUALITY” collection by A Sinner in Pearls isn’t about choosing sides but about holding two truths at once.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
The collection pulls from Tommy’s archives, mixing nautical vibes with technical upgrades.
Stig Lübben at KULT MODELS Germany photographed by Fred Elfeld and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
Dylan Wrona photographed and styled by Keyr Castro, in exclusive for Fucking Young! Online.
Ilona Staller, better known as Cicciolina, is turning up the heat this Ferragosto with a limited-edition T-shirt series.
Salomon’s XT-Whisper Void is a shoe built for movement, but made for personality.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.