For its introductory season, the 232 brand values campaign by ZEGNA includes musician Marracash, actor Isaac Hempstead Wright and movement director Yagamoto, who are united in their courage to set new directions and lead change. Possessing outwardly positive confidence, these visionaries challenge conventions and dare to make bold choices that establish a new path forward for them and for others to follow.

The 232 are celebrated by ZEGNA by acknowledging that the journey is more important than the destination: these passionate people are engaged in the present, embracing an attitude that is conscious, curious, and empathetic. ZEGNA shares their personal stories and viewpoints to illuminate the beauty that is found when we move through life with intention and are deliberately driven by a strong sense of purpose.