Martine Rose and The Hillbillies, together in fashion
by Gabriel Córdoba Acosta
Can you think of a cooler and more iconic trio than Martine Rose, Baby Keem, and Kendrick Lamar? We can’t, and maybe you can’t either. If after a while you don’t have an answer, forget it, it’s not gonna happen. You’re probably wondering why these three talents have come together, and we won’t keep you waiting any longer. The reason for the union is the collaboration that they have carried out on the occasion of the celebration of the performance of ‘The Hillbillies’ (Baby Keem and Kendrick Lamar) at Camp Flog Gnaw.
Martine Rose, a successful London-based designer, has been commissioned to shape the project and design a limited edition collection inspired by the world of football and the culture of her home country, the UK. The launch is made up of a selection of cotton garments and accessories, such as T-shirts, football polo shirts, and scarves, which stand out for the worn look and texture achieved thanks to the pigment dyes and the playful graphics and motifs they have. Some of them reference lyrics from Baby Keem and Kendrick Lamar songs like “The Hillbillies” or “Big Protein”, while others are inspired by flyers from past raves. The personal touch is added with the “handwritten T”, on which oklama handwrites the text and signs the T-shirt. The T-shirt references the poetry of the lyrics and adds a simple but intimate connection to “The Hillbillies”.
Emotion has been an ever-present feeling in the project, and Martine Rose has expressed it with the following words: “I was thrilled when we had the opportunity to collaborate. Last year’s concert was amazing, and it’s an honour to work with Kendrick and Baby Keem. We wanted the words to be the main focus of the graphics, choosing phrases that mean a lot to us.”
The Martine Rose x The Hillbillies capsule collection is now on sale on its website.
See the collection below:
Louis Vuitton’s New Collection: Elevating Ski Style with Craftsmanship and Versatility
Meet the new fashion revolutionary, Beate Karlsson (AVAVAV)
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
Corentin Marchandet photographed by Martina Bertacchi and styled by Rebecca Sclavo, in exclusive for Fucking Young! Online.
CULTUREEDIT is launching its inaugural online art auction, featuring 100 works by 70 LGBTQ+ artists from around the world.
At Milan Design Week 2025, CUPRA unveiled its latest venture—the CUPRA Design House—marking a deliberate step beyond automotive design into broader creative territory.
PDF’s new Spring/Summer 2025 campaign, “Holy Motor,” puts football at the center—not just as a sport, but as a driving force behind the brand’s latest collection.
With this collection, Louis Vuitton moves further into home design, using its craftsmanship to create objects that fit into everyday life while keeping the brand’s recognizable style.
For its ninth Salone del Mobile presentation, LOEWE is turning something ordinary into something extraordinary.
MR PORTER has teamed up with Italian luxury brand Brunello Cucinelli for an exclusive new collection. titled Cinematic Symphony.
Camper’s legacy isn’t just about footwear. It’s about a way of working, an insistence on craft, and a refusal to separate the functional from the beautiful. And for 50 years, that’s been enough.
Giorgi Kevlishvili photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Spring is here and we just got that sweet first hit of Vitamin D! Instead of investing in any major new trends this season, I asked our editors what is on their spring wish list and what their tried and… »
RIMOWA and MYKITA have come together to create something unexpected: a sunglasses collection that blends luggage-grade durability with eyewear innovation.
Creative director Domingo Rodríguez Lázaro takes the brand’s sharp tailoring and throws it into a world where cowboy grit meets after-hours glam.
