Maison Mihara Yasuhiro SS18 Backstage!
by Ashlee Severin
Take a look at Maison Mihara Yasuhiro SS18 Backstage photographed by Eva K Salvi during London Fashion Week Men’s, in exclusive for Fucking Young!
Mihara Yasuhiro’s SS18 anti instagram showcase starts off with a distortional vocal echo around an empty London car park. Music by Jan & Naomi sets the tone for a dark summer. The audience are wrapped around a long, curved runway and the shake of a key chain can be heard. #unlimited is strapped across several pieces, #nothing, #limitededition across others – mocking the infamous ‘insta addict’.
Mihara Yasuhiro’s blank mirrors is based around the idea of the blank, black phone screen, the one we see when we finally turn off our handhelds and close our instagram pages and twitter feeds. Yasuhiro looks closely at the new way we all communicate, how bizarre it really is and studies what happens when we unattach ourselves from the cyber world.
What prevails is a study into what feels like the creation of an authentic sub culture. The collection is reminiscent of a time when subcultures organically formed through music scenes or real life social circles; the live music and outdoor setting mimicking the days of impromptu gigs and late 90s grunge. The narrative of the show surrounds the concept of a band called ‘blank mirrors – an anti insta formulation that does not require social media for confirmation of cool.
The chunky oversized zips were the star of the show for us, a strong feature peppered throughout a few looks. The printed details of the faux functioning jackets were an interesting touch, perhaps a nod to the online world – the feeling of something only being on the surface, a fake facade.
Mihara Yasuhiro’s SS18 LFWM showcase felt like a worthy study of personal style and originality, a long hard look into the blank mirror has bought with it a reminder of how social media should not be at the forefront of all creative inspiration. How cultural authenticity can still direct a fashion narrative, and the impact it can have on a visual attitude without the use of the internet.
Polaroids by Impossible Project.
KTZ SS18 Backstage!
John Lawrence Sullivan SS18 Backstage!
Pull&Bear returns to Primavera Sound Barcelona with Primavera Sound Café by Pull&Bear, a project that blends clothing, music, and coffee into a festival experience.
This summer, the brand presents its new swimwear collection. These aren’t just pieces to wear, but to feel.
Christian Corr captured by the lens of Juan Retallack, in exclusive for Fucking Young! Online.
The Louise Trotter era at Bottega Veneta has officially begun, and in no other way than by presenting their new advertising campaign “Craft is our Language”.
American designer Matthew M. Williams is back in the fashion industry with a new project.
Rombaut’s newest sneakers, Mortal and Flow, evolve from their earlier Nucleo and Alien Barefoot designs, drawing inspiration from martial arts.
Cameron Pisan at The Option Agency photographed by Keyr Castro and styled by Mark Mendez, in exclusive for Fucking Young! Online.
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Barcelona brand Nimph has unveiled the first installment of its Chapter 07 collection, titled “If It’s Meant To Be, Then It Will Be…”
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
