For the 2022 Artisanal Collection, Maison Margiela stages Cinema Inferno at the Palais de Chaillot, an assemblage performance piece conceived in symbiosis with the haute couture collection. Identifying a post-digital desire for physicality, Creative Director John Galliano crafts a multi-disciplinary format: a theatre played out in front of live spectators, captured by cameras that integrate with the performance in a film simultaneously broadcast to a digital audience. The narrative was created by John Galliano and brought to life in collaboration with the British theatre company Imitating the Dog.