LUEDER‘s Spring/Summer 2024 collection, titled “Journeyman,” finds its inspiration in the diverse youth of London – a creative, self-expressive group, fighting for sustainability and seeking a sense of belonging. The collection marries elements of neo-pagan folk dress with LUEDER’s signature medieval-inspired tailoring, sculpted knitwear, and innovative wrapped denim. It’s a shield against conformity, a statement against an ever-changing world.

Check out their SS24 campaign below: