Ludovic de Saint Sernin Spring/Summer 2021
by Adriano Batista

This season more than ever Ludovic de Saint Sernin took inspiration from within his own community to create a collection as an homage to the people that inspired him to do “E-Boy”.
“This is a celebration of my community, a celebration of love, freedom and growth.”
The collection aims to celebrate the online community that Ludovic built around his brand. It’s a reflection on how boys and girls create their own online persona and aesthetic world, how they portray themselves, what they choose to share, and how they choose to share it.






LdSS captured the essence of what defines the E-Boy vestiaire through an album of Instagram and TikTok screenshots to identify the codes he was drawn to in order to recreate the ultimate LdSS E-Boy look. In these images vintage stripes polos are cut into crops tops, vintage jeans are tied around the waist with a random shoe lace, rainbows are omnipresent, color, lots of color, sports references throughout.







This season marks the launch of LdSS Denim. Ludovic wanted to create the perfect jeans he and his friends could wear every day. Made in Italy, this new category of products comes in four variations white, light blue, classic blue denim and black and feature the lace up crotch on both jeans and really short shorts.







Ludovic also collaborated with young British artist Jack Taylor Lovatt on a couple of pieces. The “Don’t ruin my fantasy” white tee was made available on see now buy now as a teaser of the collection and became an immediate hit, there’s also a pair of white jeans with male figures dancing around a red heart. You’ll notice this time the heart isn’t broken because it is in love. Rainbows appear in a knit capsule of pieces that are so bright and full of life they will put a smile on your face.


The collection ends on a firework of Swarovski Crystal mesh. For this season the atelier challenged themselves to create pieces that would not only be spectacular but also practical, a real garment, not just a fantasy piece.

For Ludovic, this season was all about giving his community what they wanted, but also to surprise them with what they didn’t know they wanted.
Prince Charming
Introducing Danny Feng
actual
Ludovic de Saint Sernin Spring/Summer 2021
previous
Prince Charming
next
Introducing Danny Feng
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.