Louis Vuitton Launches Monogram Bandana, the tie-dye version of the traditional Monogram
by Adriano Batista

Virgil Abloh, Artistic Director of Louis Vuitton‘s menswear collections, approached the pre-collections with the same analytical rigor that defined his shows. With the passion that intoxicates him on the catwalks, he meticulously immersed himself in what he called the “normality” of pre-collections. Through those clothes, he explained that he wanted to “celebrate the idea of commercialism, instead of rejecting it as fashion tends to do.”

Coining the terms “trendless” and “lifewear”, Virgil Abloh used his intermediary lines to investigate what makes up the male wardrobe. Instead of a show, he chose his first pre-collection to present the “ideology of childhood,” which would later form the foundation of his work at Louis Vuitton. “What gives body to men’s clothing? The children. I believe that the toy building blocks stacked on top of each other throughout our lives make up the narrative of what defines men’s fashion” -he declared at the time. “My current job is proof of everything that happened in my past: how I was raised, how I was educated and how I evolved.”

For Louis Vuitton’s pre-fall 2022 collection, completed and photographed before his passing on November 28, 2021, Abloh transfers this philosophy to the heart of a collection that fits the mindset of a new generation. Devoid of conventional dress codes, genres traditionally labeled “formal wear”, “work wear” or “street wear” intersect in a vision of the wardrobe of the future, grounded in true fashion sense that permeates generations.
Take a look at the collection below:























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