The British Fashion Council (BFC) announced that the next edition of London Fashion Week will take place from Friday 19th to Tuesday 23rd February 2021 with menswear designers being encouraged to take part in the February event. London Fashion Week will run as a digital-first event on www.londonfashionweek.co.uk with scaled back physical activations.

Liam Hodges SS20 Backstage by Elliott Morgan for Fucking Young!

The decision to move the traditional menswear showcase from January to February in 2021 was made in light of the current environment surrounding Covid-19, challenges around the movement of goods, samples and people in the single market and customs union post Brexit, and following surveys and roundtables with designers, as well as conversations with sales showrooms regarding selling periods.

“When we launched London Collections: Men in June 2012, which then became London Fashion Week Men’s, we were responding to an industry need and to the necessity to have a platform for our brilliant British menswear designers from emerging talent to Savile Row tailoring. A lot has changed since then, and this year’s pandemic made us all rethink the current system in place. We are confident that this move will help designers reach more people via the digital LFW platform, while still allowing them to do business as early as January without the deadline of a show.” – Dylan Jones, BFC Menswear Chair

The BFC is in constant communication with the Government to understand guidelines and restrictions.