Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection, which channels the free-spirited energy of the legendary island boutique into clothes and accessories made for living in the moment. Shot on the windswept beaches of Comporta by Gray Sorrenti, the campaign stars Enzo Vogrincic and Jamie Dornan, all caught in raw, sun-drenched scenes that feel like stolen glimpses of an endless day.

The clothes mirror that ease. Draped dresses and skirts in airy fabrics, textured knits with delicate lace, and relaxed-fit denim—in muted tones for men, soft pastels for women—suggest movement and spontaneity. Prints burst with references to Ibiza’s wild greenery, while handcrafted details (compasses, feathers, embroidered blooms) add a tactile, personal touch. Even the accessories lean into the natural world: raffia bags like the new Ola and the chunky Punch Hole basket feel artisanal yet bold, while the mini Featherlight Puzzle and floral-embroidered holsters play with scale and whimsy.

Footwear follows the same rhythm—Rio sneakers explode in rainbow suede, Anagram slides come in candy colors or with a kitten heel, and the Petal espadrille gives a classic a LOEWE twist. Playfulness peaks in Grateful Dead-inspired graphics, veggie-shaped pins, and accessories like beaded bucket hats and Daisy Field sunglasses sprouting 3D flowers.

But beneath the sun-bleached joy, there’s purpose. LOEWE continues to back the artisans behind its woven baskets, funding craft schools in Madagascar and scholarships in Colombia.

Check out the campaign images below:

 

The collection lands April 17 on loewe.com and in select stores. Summer’s calling.