LOEWE announced K-pop sensation TAEYONG as its new Global Brand Ambassador. Known for his unique personal style and love for fashion, TAEYONG has long been an enthusiast of the house’s innovative design and craftsmanship, often blending iconic LOEWE runway pieces with casual basics to create contemporary and cutting-edge looks. As part of his new global commitment, TAEYONG will attend LOEWE’s upcoming SS24 men’s fashion show in Paris.

Creative director Jonathan Anderson expresses his delight, saying, “I’m thrilled to welcome TAEYONG to the LOEWE family. He has a special relationship with the brand, as he has long admired and worn LOEWE, and we adore his idiosyncratic style. Considering TAEYONG’s diverse talents, ranging from songwriting to performance and visual creation, I’m truly excited to see what this collaboration will bring.”

TAEYONG comments, “It’s a true honor to be a Global Brand Ambassador. I’ve always been a big fan of LOEWE, not just for the designs but also for the brand’s philosophy and unique way of communicating. I wholeheartedly appreciate the opportunity to embark on this journey with LOEWE.