Levi’s By Souvenir Pigalle™, A Capsule Collection Designed By Stephane Ashpool
by Adriano Batista
Levi’s has teamed up with Souvenir Pigalle™, the creative sportswear brand founded by Stéphane Ashpool, to launch a capsule collection that fuses the best of both worlds. This unique collaboration, called Levi’s by Souvenir Pigalle™, celebrates diversity, inclusion, and a passion for life, creating garments that are both functional and artistic.
The capsule collection, designed by Stéphane Ashpool himself, combines the expertise of Levi’s with the creative and avant-garde approach of Souvenir Pigalle™. The pieces, which include coats, pants, tops, and bags, feature an innovative and colorful design, with multicolored embroidery that evokes the festive and vibrant spirit of the Parisian brand.
A key element of the collection is the elephant, the iconic symbol of Souvenir Pigalle™. According to Stéphane Ashpool, “The elephant is much more than a symbol. It represents the depth and permanence of the souvenirs we want to offer. Each piece in the collection aims to be an eternal memory, a lasting part of Paris that you can treasure forever, just as elephants cherish their memories.”
The Levi’s by Souvenir Pigalle™ collection is not only a celebration of fashion but also a reflection of the shared values of both brands. Diversity, inclusion, and a passion for life are the fundamental pillars of this collaboration, which seeks to connect with people of all backgrounds and styles.
Check it out below:

















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