LES BENJAMINS Spring/Summer 2023 campaign
by Gabriel Córdoba Acosta
The world of equestrianism and horse racing has always maintained a close link with the fashion industry, whether it be for the inspiration it provided and continues to provide for many designers, or for the atmosphere that surrounds it. Istanbul-based brand LES BENJAMINS, founded in 2011, has been one of the latest to take this exciting world and make it the focus of its Spring/Summer 2023 collection and campaign.
Entitled “The Horse of the Orient”, the idea for the line came from Bunyamin Aydin (creative director) as follows: “When I lived in Dubai, I was in Business Bay and my house was very close to Meydan, where all the big horse races are held. Lamia [my partner] would always tell me about her childhood and how she was inspired to dress for the horse races she would attend. It’s like a fashion show, everyone dresses up.”
Divided into two sub-stories, the proposal addresses parallel themes related to horse racing. The first one focuses on the technicality of racing clothes, where bomber jackets, trousers with the characteristic silhouette that jockeys usually wear, and maxi skirts are introduced. The brand’s trademark Turkish carpet print is present in both menswear and womenswear, in both shapes and tailoring.
In the case of the second story, it delves into the ceremonial dress seen at such events. Juxtaposing the formality of the latter, the ceremonial aspect is linked to the rich and illustrious oriental history of horse racing. Ceremonial flowers, which have long been linked to tradition and revelry, serve as a prism to the mentality of the post-race ceremony. Remember that in the olden days, those attending racecourses would dress up and show off their best suits or pieces of tailoring. Those proposed by L.B. are hand-embroidered (to add a sense of warmth) and have hand-stitching and embellishments, an element also inspired by the rich history of the Bedouins and their relationship with horses. To punctuate the looks are accessories such as metal plates, horseshoes, and custom stitched tassels, juxtaposing the western formality of horse racing with the Bedouin lifestyle.
Check out the campaign images below and appreciate how LES BENJAMINS elevates and recontextualizes the ceremonial aesthetic with fluid streetwear cuts:
Against the System
Tom of Finland teams up with Carne Bollente for an intimate collection
This collection is a call to claim your space in the running world, to be part of a team that runs not just to compete, but to connect.
“Effortless Elegance” brings together the best of Givenchy’s heritage and the simplicity of modern design.
The 10XL is all about going big with style while staying true to athletic roots.
With only 40 pieces available, each with its own number, this rug is as exclusive as it gets.
This event is all about getting ready for 4/20, with Snoop inviting everyone to grab their favorite snacks.
Milan’s design scene is buzzing with the latest “The Art of Dreams” exhibition at Palazzo Clerici.
Leonardo Hanna Azrak photographed by Alejandro Arrias & David Bravo and styled by Antonio Hard, in exclusive for Fucking Young! Online.
The WRPD Runner is gearing up to be a big hit for those who love a mix of tech and style in their shoes.
In the heart of Milan’s fashion district, Gucci’s flagship store on Via Monte Napoleone has become the stage for a fusion of past and future.
Stas & Vlad Bukuyazov photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
DAVID CATALÁN unveiled its Spring/Summer 2024 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
Balenciaga has once again proven its mastery over the temporal with the re-introduction of one of its most iconic product lines, Le City.
“Chapter 2” marks a significant transformation, maintaining the original’s allure while introducing a more sophisticated and profound experience.
As the world turns its eyes to Paris for the Olympic Games, the Louis Vuitton Foundation offers a cultural parallel that captures the spirit of competition and the essence of modernism.
American luxury brand Helmut Lang, creatively directed by Peter Do, presents its Spring/Summer 2024 campaign called “People of Helmut Lang”.
The collection draws inspiration from the idea of an “African American Paradise,” a place where fashion and lifestyle blend seamlessly.
Madrid is set to host the Mayrit Bienal 2024, a biennial event that has rapidly become a cornerstone of the city’s cultural landscape.
Y-3’s latest collection, Chapter 2 of SS24, presents a dynamic range of apparel that marries the essence of workwear with the timeless appeal of athletic classics.
The collection is influenced by the idea of a ballet performance, a chilly summer in Oregon, and the ups and downs of love.
Bielo introduced their latest collection at 080 Barcelona Fashion, and it’s all about relaxation.
Moving away from his previous themes of natural disasters, Eñaut’s new collection is all about the joy of life. It’s like a final dance, a reminder to enjoy every moment.
Alexandre Dary at Metropolitan Models photographed by Georges Dobrev and styled by Mariam Mikadze, in exclusive for Fucking Young! Online.
The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style.
The PUMA x KidSuper Sports Club collection is a nod to football’s legacy and Dillane’s passion for the game, all while giving a modern twist to PUMA’s classic looks.
The event will take place at Factory Tbilisi, a venue that’s becoming a new cultural landmark.
“SYSTEMATIC DISRUPTION” is a call to think about how reality keeps evolving in our digital world.
Domingo Rodríguez Lázaro has crafted this collection with a nod to the marine world.
This drop redefines urban fashion, blending the freedom of movement with a bold fashion statement.
SSSTUFFF’s identity is ever-evolving, mirroring the dynamic nature of its innovative designs.
Wurm’s sculpture is inspired by two of Lanvin’s popular items—the Pencil Cat Bag and the Cash sneaker.