Marking its 90th anniversary, Lacoste takes the stage with a trio of new tracksuit lines that embody the brand’s sporty elegance.
The Lacoste Tracksuit: A True Icon
A symbol of both elegance and belonging, the allure of a specific era is encapsulated within the Lacoste tracksuit. Originating on the tennis courts of Roland Garros, worn by players pre and post-matches, it was synonymous with performance. Season after season, it entered our wardrobes and today stands as a daily uniform. Versatile and forever in motion, it is now more than ever an icon that transcends cultures and generations – an emblem that has bridged communities around the globe over the years.
Three New Styles
In honor of this 90th anniversary, Lacoste has reimagined its entire tracksuit lineup. The Paris, Sportsuit, and Jogger are the three styles that inspire today’s generations while resurrecting the legacy of yesterday. New products and reissues unite under a common theme. These multifaceted pieces, with meticulous details, echo the true essence of French athletic elegance.
The Paris – The ‘tennis chic’ look of the 70s gains a touch of timeless elegance for 2023, incorporating codes inherited from the past: intricate trims, well-fitted cuts, and, of course, the brand’s signature white tone. Straight-cut trousers and zip-up jackets compose this wardrobe, designed to be worn as the modern ensemble.
The Sportsuit – Influenced by the extravagance of the 80s Roland Garros and tennis champion Guy Forget, this model is crafted from ultra-light taffeta with a loose fit. Alongside on-court models for men, versions for both men and women off the court are available.
The Jogger – Thick cotton, impeccable cuts, seamless details: deeply rooted in its time, this tracksuit comes in a variety of natural hues. Mix and match jersey and pants for a silhouette that complements structured pieces, creating an urban look.
An Iconic Ambassadorial Ensemble
In Niza, Lacoste assembled an iconic cast to unveil the new Lacoste tracksuits through short videos. Novak Djokovic, Garance Marillier, Pablo Andujar, Ysaora Thibus, Sami Outalbali, and Salif Gueye each personify their own unique style. United by values of excellence, respect, and camaraderie, these ambassadors wear the uniform with pride.
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Available on Lacoste.com and in their stores.
