Lacoste unveiled their brand new SS21 campaign starring seven global ambassadors including American song writer A$AP Nast, Berlin-based South Korean DJ Peggy Gou, Skater Model Evan Mock and British Model and Poet, Sonny Hall.

Shot across major cities around the world including Paris, New York, Berlin, Los Angeles and London, the cast is captured by a creative team of their choice alongside their collectives of friends, family, and those who inspire them. Through this campaign, Lacoste has embodied the spirit of the iconic crocodile, connecting cultures, and embracing the differences that bring us together. At the heart of the campaign is the Lacoste polo shirt – a timeless staple that transcends age, gender, and style.