LABRUM London has liaised with The National Sports Authority Sierra Leone (NSASL), creating a new uniform design for both National Sports and the official Olympics 2020 kit. The new national uniform by LABRUM, designed for more than 16 disciplines, embodies a sight-flickering color palette and rich tones of green and blue, inspired by Sierra Leone’s national flag. Created by LABRUM’s founder, Foday Dumbuya, alongside London based agency Rosie Lee Creative, the first of these graphic prints interlocks L (LABRUM) with S (Sierra Leone), championing pattern boldness. The second print, on the other hand, features the iconic LABRUM triangle.
Building on their long-term relationship and recent London Fashion Week partnership, the brand’s mission continues to propagate the narrative of West Africa, providing creative funding to the country’s heritage and local amenities.
Styled by Ib Kamara, the campaign features striking photographic series by Rafael Pavarotti, and a film by Harry Deadman featuring stills by Ash Narod. This and more, honing on the power of sport to pay tribute to the city of Freetown. Activism is not a new challenge for Labrum, with Dumbuya establishing the Freetown sporting charity, “KING NAIMBANA II FOUNDATION” in 2016, while the capital competing in the Street Child Marathon.
“The concept behind the print was born from a desire to depict the power that sport has in uniting people together. Hence why it was imperative for me to ensure the kit represents all 16 tribes of Sierra Leone. I believe tribes build a nation and a nation builds its people.” – Foday Dumbuya
3.Paradis’ Creative Director Emeric Tchatchoua released the brand’s new campaign to celebrate the launch of their 15th seasonal collection this Spring, photographed by long-time collaborator Rashidi Noah.
Following the Italian government’s decision to authorize the holding of international fairs in a physical format, Pitti Immagine just announced the dates and venues for the next summer fairs.
Taking inspiration from artists like Panayiotis Vassilakis (better known as Takis), and Peter Sedgley, the designers behind this project created a new collection that was presented at the 080 Barcelona Fashion.
Victor von Schwarz was born in Sabadell, a province of Barcelona, and even though he’s been around for a while now, this is the first time he presents his collection at 080 Barcelona Fashion.
LR3 unveiled its new collection during 080 Barcelona Fashion. Having Slow Fashion as a philosophy, this new brand wants to create for all genders, for all ages, for all body shapes, for people.
Formed by a series of ready-to-wear garments that highlight the brand’s DNA, the collection is made up of a series of renewed and colorful classics designed to last.
Carne Bollente unveiled its Spring/Summer 2021 collection titled “Body And Soul”, a tribute to the rediscovered “freedom after a long lockdown for our bodies but also our minds“.
Echoing the nature of the brand’s essentials, London-based photographer Alessio Bolzoni captured this campaign with a series of images which articulate the performative aspect of dailiness.
ANTONIO MARCIAL was born in the Summer of 2020, during the Covid 19 pandemic and during confinement. This was the moment when Antonio lays the foundations, the basic concepts and the philosophy of his brand.
In honing the Givenchy aesthetic for an exciting new era, Matthew M. Williams wished to focus on a refined sneaker style that fused performance and luxury in equal measure.
Conan Gray wearing Lacoste and shot by Tommy Dorfman.
In this issue, we explore how we are connected to nature and the intersectionality of social and sustainable issues.
We talk to designer Bethany Williams who believes that social and environmental issues are connected along with
designers Francisco Terra of Neith Nyer, Tom Van der Borght, and actor Archie Renaux. Stylists were encouraged to not only explore conscious designers but to pull from the archives, vintage, and to forget about seasons with editorials.
