LABRUM London Taps The National Sports Authority Of Sierra Leone To Design New Olympic Uniforms
by Chidozie Obasi
LABRUM London has liaised with The National Sports Authority Sierra Leone (NSASL), creating a new uniform design for both National Sports and the official Olympics 2020 kit. The new national uniform by LABRUM, designed for more than 16 disciplines, embodies a sight-flickering color palette and rich tones of green and blue, inspired by Sierra Leone’s national flag. Created by LABRUM’s founder, Foday Dumbuya, alongside London based agency Rosie Lee Creative, the first of these graphic prints interlocks L (LABRUM) with S (Sierra Leone), championing pattern boldness. The second print, on the other hand, features the iconic LABRUM triangle.
Building on their long-term relationship and recent London Fashion Week partnership, the brand’s mission continues to propagate the narrative of West Africa, providing creative funding to the country’s heritage and local amenities.
Styled by Ib Kamara, the campaign features striking photographic series by Rafael Pavarotti, and a film by Harry Deadman featuring stills by Ash Narod. This and more, honing on the power of sport to pay tribute to the city of Freetown. Activism is not a new challenge for Labrum, with Dumbuya establishing the Freetown sporting charity, “KING NAIMBANA II FOUNDATION” in 2016, while the capital competing in the Street Child Marathon.
“The concept behind the print was born from a desire to depict the power that sport has in uniting people together. Hence why it was imperative for me to ensure the kit represents all 16 tribes of Sierra Leone. I believe tribes build a nation and a nation builds its people.” – Foday Dumbuya
The collection launches on June 25, at labrumlondon.com.
Dancing on my Own
Tom of Finland x JW Anderson Capsule Collection
actual
LABRUM London Taps The National Sports Authority Of Sierra Leone To Design New Olympic Uniforms
previous
Dancing on my Own
next
Tom of Finland x JW Anderson Capsule Collection
Another exciting season at TRANOÏ just wrapped up during Paris Men’s Fashion Week.
Choreographer Lès Lesne is taking over the 35-37 on January 27th to reveal COR, a choreographic film shot in Lanzarote.
WALTER VAN BEIRENDONCK unveiled its Fall/Winter 2022 collection titled “OTHER WORLDLY” during Paris Fashion Week.
Givenchy is building on excitement around its newest footwear icon, the GIV1, with a fresh mix of visual signatures and a new style: the high-performance, unisex GIV1 TR debuts with the Spring 2022 pre-collection.
Jazz+ is the blend of MOOD, STYLE and ATTITUDE and thus cannot be limited to a single expression.
Otherworldly energy infuses AMBUSH Fall/Winter 2022 as YOON and her cast of characters step into a new reality.
For Fall/Winter 2022, the essence of Wales Bonner manifests artisanal knitwear, magical evening wear and technical sportswear.
Maison Mihara Yasuhiro’s Fall/Winter 2022 collection channels a theme of “SELF CULTURE”.
Using nostalgia as an impulse, Alled-Martinez revisits fashion codes from the mid-00s, emphasizing the homoerotic elements that he explores by referencing historical codes and queer imagery, intrinsic to the brand’s DNA.
Take a look at SOLID HOMME‘s Fall/Winter 2022 backstage, captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at Bianca Saunders‘ Fall/Winter 2022 backstage, captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
REAL-TO-WEAR: an authentic wardrobe founded in a forward-thinking approach to fashion.
Inspired by the shifting landscape of Moscow in the 1920s, the WOOYOUNGMI FW22 collection carries an atmosphere of nostalgia and old glamour, revitalized by the modern elegance inherent to the house.
Television pilot featuring Colm Dillane’s Fall/Winter 2022 collection for KidSuper.
Mouty unveiled its Fall/Winter 2022 collection during Paris Fashion Week at Tranoï.
Davi’s eighth collection explores the secret life and mysterious obsessions of the poet Marcel Proust during his errands to the Parisian brothel Hotel Marigny with his friend Albert Le Cuziat.
Sacai’s designer Chitose Abe tells a story about believing in yourself with her newest collections.
For Fall/Winter 2022, Vuarnet explores the alluring and esoteric power of the mountains through the new campaign film Fellowship directed by Boramy Viguier, Creative Director of Vuarnet.
Lifting inspiration from the locked doors and quiet whispers that conceal the city synonymous with excess and aesthetic innovation – classic design codes are subverted into dynamic silhouettes.
The HOMME PLISSÉ ISSEY MIYAKE FW22 collection looks at a tent as a structure consisting of fabric and a frame and adapts elements of its construction for clothes-making.
For the FW22, collection Henrik Vibskov went to outer space while looking into different ways of archiving our dearest belongings and memories of earth.
With his new collection named ‘Pioneer’, Israeli designer Or Yair Bitton takes us on a sartorial -and symbolic- journey inspired by the kibbutz, fusing utility garments and tailoring with the idea of community.
The AURALEE Fall/Winter 2022 collection conveys a sentiment of comfort while keeping its minimalistic, sophisticated approach.
Intended as an ode to hypersensitivity, it is born with a deep sense of time and dreams of self-expression.
The JOEONE Fall/Winter 2022 season is inspired by the Tang Dynasty, which was an imperial dynasty of China that ruled from 618 to 907 AD.
