KUST. introduces Thong 01, a luxurious and sustainable addition to its men’s underwear collection. This new capsule collection, crafted from eco-friendly viscose silk, offers a blend of comfort, sophistication, and environmental consciousness.

Each piece is meticulously handmade in Poland by experienced artisans, ensuring exceptional quality and attention to detail. Available in a range of classic and contemporary colors, including black, white, nude, and baby pink, Thong 01 features a subtle ribbon detail that adds a touch of elegance and playfulness.

The campaign for Thong 01 challenges traditional notions of masculinity, celebrating the beauty of the male form. The minimalist aesthetic and sculptural portrayal of the body emphasize a confident and self-assured attitude.

Check out the campaign images below and shop the new collection at Kust.com!

Kust.com