Jeno Lee becomes Ferragamo’s first male global ambassador
by Gabriel Córdoba Acosta
Italian fashion house Ferragamo is starting the new week strong, bringing fresh news from Milan, with the appointment of its first global male ambassador, Jeno Lee.
The South Korean K-POP artist, for those who don’t know him, is a member of the music group NCT. This partnership seals and makes official the relationship between the luxury brand and the musician, who earlier this year began building ties with the company, as Lee was one of the star guests at the second Maximilian Davis show for Ferragamo.
Maximilian Davis, the current creative director, said: “Jeno Lee’s captivating personality and his ability to connect with young international audiences through his music, his style, and his persona is exceptional. We are driven by the same passion in our creativity and feel fortunate to have him join Ferragamo.”
Jeno Lee for his part said, “It is a great honor to be a global ambassador for Ferragamo, a brand with an incredible heritage, craftsmanship, and style, I am very excited to create a synergy with the brand and looking forward to unveiling our future projects! Stay tuned for both.”
What exactly does Jeno Lee mean by future projects? Only he, Maximilian Davis, and the Ferragamo staff know what he means. Time will tell…
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