Jaylen Brown’s 7uice and NAMESAKE Drop a Collab Inspired by Chess and Family
by Adriano Batista
NBA star Jaylen Brown’s brand, 7uice, has teamed up with NAMESAKE for a new capsule collection called INTELLECTUAL CLUB. The drop is built around chess, not just as a design theme, but as a language. Every piece is a move, every detail a strategy. The collection plays with contrasts: East meets West, tradition meets innovation, precision meets grit.
Grid patterns mimic chessboards, woven into select pieces. The clothes are designed with the same foresight the game demands, blending function and philosophy. Brown, never one to shy away from a message, made sure the collection carried his voice. “Optimism brings power” is literally stitched into the garments, woven into Italian and Japanese linens and wools.
The collaboration makes sense. 7uice, Brown’s brand centered on “community, energy, and style,” found a natural partner in NAMESAKE. According to 7uice’s creative director Shawn Plata, the partnership was about “vitalizing energy and pushing things forward.” For NAMESAKE’s Steve Hsieh, the connection went deeper. Both brands lean into numerology—NAMESAKE often uses the number “3,” representing the three Hsieh brothers and their upbringing across different cultures. 7uice, true to its name, revolves around “7.” Together, they merged the numbers into a design resembling the Chinese character “家” (home).
Family ties sealed the deal. Like 7uice, NAMESAKE is a family operation. Their main collection, OFFSHORE, is a tribute to the brothers’ eldest sibling, Richard, and their fishery roots. INTELLECTUAL CLUB slots into that story as a collaborative chapter—mixing 7uice’s energy with NAMESAKE’s narrative. For Brown, that shared focus on family made the partnership feel inevitable.
Check out the collection below:
Jonathan Anderson to Show Dior Men’s Collection this June
Palais Galliera Announces Major Retrospective Rick Owens, Temple of Love
Rihanna’s FENTY x PUMA collaboration returns with a fresh take on football-inspired fashion.
To celebrate the release of Senua’s Saga: Hellblade II on PlayStation 5, Ninja Theory has teamed up with London’s Passarella Death Squad for a limited capsule collection.
ERL marks its fifth anniversary with a new version of its signature skate shoe, the Electric Blue Vamp.
Skepta and PUMA are back with a tight, all-black collection that strips streetwear down to its essentials.
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Leandro da Silva photographed by Emil Huseynzade and styled by Vladimir Frol de Moura, in exclusive for Fucking Young! Online.
PUMA is re-releasing its special 2003 H-Street sneakers in two Jamaica-inspired colorways, just in time for Notting Hill Carnival.
Delvinas and Antón lensed by Willy Villacorta and styled by María Hernandez, in exclusive for Fucking Young! Online.
Viegas is someone who grew up immersed in music and community, with a desire to create spaces where people feel seen and free.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
As summer winds down, MR PORTER’s Pre-Fall 2025 campaign bridges the gap between sun-soaked ease and the crisp transition ahead.
From November 14 to 16, 2025, Maastricht will once again transform into a hub for fashion, art, and performance as the FASHIONCLASH Festival kicks off its 17th edition.
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
