Jacquemus’ Mesmerizing Rio Escape: A Stylish Fusion of Wanderlust and Menswear Magic
by Adriano Batista
Embarking on his signature journey of whimsical escapism Jacquemus unveils a captivating campaign set in the enchanting heaven of Rio de Janeiro, Brazil. This time, it’s the Spring/Summer 2023 collection, originally showcased in the mesmerizing “LE RAPHIA” runway show just outside Paris, that takes the spotlight.
Through the lens of Paris-based photographer Eber Figueira, the campaign transports us to the sun-kissed beaches of Rio, where Jacquemus’ impeccable menswear steals the show. With a nod to the current TikTok trend, the imagery playfully references the deadpan elegance of a Wes Anderson film, juxtaposing the mundane with the extraordinary, all while showcasing the exquisite craftsmanship of the garments.
The result? A tantalizing blend of ’80s power suits and Riviera-chic aesthetics, a sartorial melting pot that epitomizes the essence of a summer spent in the world of Jacquemus. Allow yourself to be captivated as you immerse yourself in the campaign imagery below:
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