Jack and Lázaro’s LOEWE Teaser
by Adriano Batista
For their first collection with LOEWE, designers Jack McCollough and Lazaro Hernandez begin not with a grand reveal, but with an introduction. Their teaser for the Spring/Summer 2026 season is what they call an “inaugural gesture,” the quiet start of a new dialogue.
This campaign is about setting a tone. It is the first outline of an intention. The elements they wish to emphasize are clear: a vitality and a tactile sensitivity, both deeply connected to the house’s commitment to craftsmanship. They also highlight a luminosity and a sensuality drawn from LOEWE’s Spanish roots.
Ultimately, they describe an optimism and a spirit that feel deeply personal to them. To capture this feeling, they worked with photographer Talia Chetrit. The images focus on individuals whose freshness and sense of potential convey the idea of a new start. The mood is hopeful, suggesting something that is still unfolding. This teaser is a promise of the conversation to come.
Check it out below:
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