j-hope, the new ambassador of Louis Vuitton
by Adriano Batista
Louis Vuitton announced South Korean rapper-singer-songwriter and music producer, j-hope, as its newest House Ambassador.

j-hope rose to international stardom as a member of 21st-century pop icons BTS. The best-selling South Korean artists of all time – and undoubtedly one of the most renowned music groups in the world – BTS have broken numerous Billboard records and have been listed in Times Magazine’s 100 most influential people of the year. j-hope’s momentum as a solo artist has also continued to build. He is beloved by fans across the world for his upbeat energy, precise choreography, and creative musical direction. With a positive on-and-off-stage presence, j-hope continues to push artistic boundaries and inspire international audiences.
Most recently attending the Louis Vuitton Fall/Winter 2023 Men’s show, the South Korean artist brings his unique charm and style to this exciting new chapter with the Maison.
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