Tommy Hilfiger Launches Tommy Jeans Denim Progressed SS23 Campaign
by Adriano Batista
Tommy Hilfiger introduces the new collection for Denim Progressed, TOMMY JEANS’ program dedicated to cutting-edge denim design. This spring, the firm is betting on baggy jeans and urban garments inspired by the brand’s hip-hop roots, where denim stands out as the star fabric.
Both baggy jeans, New York City and hip-hop have been key reference points in the history of TOMMY JEANS. This season, all these concepts take shape in a collection of 45 pieces characterized by the most current denim and the most urban style. Its avant-garde designs and oversize proportions make it the perfect collection for self-expression and experimentation with new trends.
The campaign, carried out in New York, represents the essence of the city, its ingenuity and strength mixed with its characteristic urban atmosphere. With a contemporary take, the images juxtapose New York’s everyday objects with ’90s preppy and today’s hip-hop aesthetics. Nick van Tiem’s images have been taken on basketball courts, skate parks, laundromats, motels and convenience stores, among other iconic New York locations.
Take a look below:





















The Denim Progressed Collection is now available on www.tommy.com and in select TOMMY JEANS stores.
j-hope, the new ambassador of Louis Vuitton
Onitsuka Tiger Fall/Winter 2023
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
HEREU is marking its 10th anniversary with Memory. A Play of Twos, a photobook that captures a decade of creative exchange.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
This weekend, Eastpak reminded us that backpacks aren’t just carriers of belongings – they’re carriers of stories, creativity, and identity
For Spring/Summer 2026, A. A. Spectrum finds inspiration in quiet moments, the natural ease of creativity, and the unforced beauty of renewal.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Titled “YOU DO NOT BELONG HERE,” the visuals strip away ambiguity, trading fantasy for sharp, cinematic storytelling.
We met Yoon Ambush – Co-founder and Creative Director of AMBUSH – in Paris during Men’s Fashion Week.
Les Benjamins has turned its attention to the tennis court with a new collection that mixes sport and style.
GUESS JEANS has officially arrived in Tokyo, opening its first Asian flagship store in the heart of the city’s fashion district.
WHOLE is a pilgrimage for the global queer community, a temporary world where joy, radical acceptance, and self-expression reign supreme.
Alexis Otero captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Levi’s® is celebrating Oasis’ long-awaited reunion with a new collection that combines the band’s iconic style with classic denim.
There’s no bitterness in the heartbreak here, just the sense that longing isn’t defeat, but proof you’re alive.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.