Tommy Hilfiger Launches Tommy Jeans Denim Progressed SS23 Campaign
by Adriano B.
Tommy Hilfiger introduces the new collection for Denim Progressed, TOMMY JEANS’ program dedicated to cutting-edge denim design. This spring, the firm is betting on baggy jeans and urban garments inspired by the brand’s hip-hop roots, where denim stands out as the star fabric.
Both baggy jeans, New York City and hip-hop have been key reference points in the history of TOMMY JEANS. This season, all these concepts take shape in a collection of 45 pieces characterized by the most current denim and the most urban style. Its avant-garde designs and oversize proportions make it the perfect collection for self-expression and experimentation with new trends.
The campaign, carried out in New York, represents the essence of the city, its ingenuity and strength mixed with its characteristic urban atmosphere. With a contemporary take, the images juxtapose New York’s everyday objects with ’90s preppy and today’s hip-hop aesthetics. Nick van Tiem’s images have been taken on basketball courts, skate parks, laundromats, motels and convenience stores, among other iconic New York locations.
Take a look below:
The Denim Progressed Collection is now available on www.tommy.com and in select TOMMY JEANS stores.
j-hope, the new ambassador of Louis Vuitton
Onitsuka Tiger Fall/Winter 2023
Jacquemus unveiled the campaign for its “LE MARIAGE” collection, photographed by Oliver Hadlee Pearch and styled by Katie Burnett.
Whether you need a statement piece or a functional accessory, the Tres table collection offers both, blending art with everyday use in a simple yet sophisticated way.
Dior Men is introducing a new capsule collection that brings a contemporary twist to its classic Cannage pattern.
French fashion house Jean Paul Gaultier announces its next RTW collaboration with designer Shayne Oliver.
A hub of creative activity and dialogue where diverse perspectives converge to inspire meaningful conversations and stimulate cultural exchange.
American brand Aimé Leon Dore presents its Spring/Summer 2024 campaign called “The World’s Borough”.
American fashion and sports companies Bode and Nike jointly design a clothing collection.
Japanese fashion house Comme des Garçons, creatively directed by Rei Kawakubo, presents its first collection of Made in Italy handbags.
The campaign captures the essence of a surfer’s adventure in search of the perfect wave, set along the stunning North Cornish coastline.
In the heart of Velásquez’s design philosophy lies a commitment to exploring personal space and challenging societal norms.
Photographer Luis Ayora brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
The collaboration between Acne Studios and Frédéric Malle is unique because it’s founded on a mutual understanding and approach to art.
This collection is a call to claim your space in the running world, to be part of a team that runs not just to compete, but to connect.
“Effortless Elegance” brings together the best of Givenchy’s heritage and the simplicity of modern design.
The 10XL is all about going big with style while staying true to athletic roots.
With only 40 pieces available, each with its own number, this rug is as exclusive as it gets.
This event is all about getting ready for 4/20, with Snoop inviting everyone to grab their favorite snacks.
Milan’s design scene is buzzing with the latest “The Art of Dreams” exhibition at Palazzo Clerici.
Leonardo Hanna Azrak photographed by Alejandro Arrias & David Bravo and styled by Antonio Hard, in exclusive for Fucking Young! Online.
The WRPD Runner is gearing up to be a big hit for those who love a mix of tech and style in their shoes.
In the heart of Milan’s fashion district, Gucci’s flagship store on Via Monte Napoleone has become the stage for a fusion of past and future.
Stas & Vlad Bukuyazov photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
DAVID CATALÁN unveiled its Spring/Summer 2024 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
Balenciaga has once again proven its mastery over the temporal with the re-introduction of one of its most iconic product lines, Le City.
“Chapter 2” marks a significant transformation, maintaining the original’s allure while introducing a more sophisticated and profound experience.
As the world turns its eyes to Paris for the Olympic Games, the Louis Vuitton Foundation offers a cultural parallel that captures the spirit of competition and the essence of modernism.
American luxury brand Helmut Lang, creatively directed by Peter Do, presents its Spring/Summer 2024 campaign called “People of Helmut Lang”.
Madrid is set to host the Mayrit Bienal 2024, a biennial event that has rapidly become a cornerstone of the city’s cultural landscape.
Y-3’s latest collection, Chapter 2 of SS24, presents a dynamic range of apparel that marries the essence of workwear with the timeless appeal of athletic classics.
The collection is influenced by the idea of a ballet performance, a chilly summer in Oregon, and the ups and downs of love.
