Introducing Nelma Soi
by Adriano Batista
Nelma Soi focuses on creating garments that represent today’s working-class youth, therefore the brand does not focus on gender. Using mostly digital print and experimental textiles, hidden messages about the future are created and document our collective experiences.
Titled “FINAL ROUND”, this is a contemporary collection which displays and opens a dialog about today’s working-class youth who share the same struggles but that remains strong in order to achieve their desired aspirational lifestyle. “We are the ones working underpaid jobs and running around to achieve our dreams. Growing up in the ’90s surrounded by developing technology we immersed ourselves in hip hop and Japanese culture which has molded our generation worldwide.”
SHOT BY HOLLY RAE JONES (@hollyraejones)
CLOTHES BY NELMA SOI (@nelmasoi)
MODELS – ARRAN(@ajhorton), JOSIANE (@j0sianep0zi), EZENNA (@ezokotcha), YONA LACI, AUDEN WOOLDALL (@a_du_tre)
VIDEOGRAPHY AND GRAPHICS BY ILTO SOI (@iltosoi)
VIDEOGRAPHER ASSISTANT – KAYESHA CLARKE (@kayeshaclarke)
FASHION ASSISTANT – HASLET VURAN
Boys 2 Men
ARTEMKLIMCHUK Spring/Summer 2020 Lookbook
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Carhartt WIP has released its Fall/Winter 2026 Preview Collection, the seasonal bridge that sets the tone for the months ahead.
Lazoschmidl is releasing Chores, a new fanzine photographed by Alan Marty and limited to 100 copies.
For her first solo exhibition in Switzerland, and the most expansive European retrospective of her career to date, Cao Fei takes over the Kunstmuseum Basel with Testimonies to the Near Future spanning three decades of work.
Prada has opened a new boutique on Corso Umberto, in the heart of Taormina’s historic centre.
Louis Howells photographed by Roberto Pacurucu and styled by Simon Finnegan, in exclusive for Fucking Young! Online.
Levi’s has released its Pride 2026 collection, titled “Together, We Ride,” drawing from the history of queer motorcycle clubs and the riders who built spaces of belonging on the road.
In this exclusive interview, Woodkid reflects on his personal journey as an openly gay artist, the evolution of queer representation in music, the challenges that remain, and why gatherings such as Le Fier Gala are more necessary than ever.
On the occasion of Spain’s largest photography festival, PHotoESPAÑA, LOEWE FOUNDATION is presenting Bunny, a solo exhibition by Talia Chetrit and curated by Stella Bottai.
Hugo Kwon photographed by Fio Vicente and styled by Pepa Casas, in exclusive for Fucking Young! Online.
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Christian Louboutin has unveiled its Fall 2026 campaign, conceived by Men’s Creative Director Jaden Smith and set in a 17th-century French château.
Ibiza’s summer season officially kicked off last month with the return of Lío Ibiza, which reopened its doors with a refreshed identity.
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“Eravamo notte, ora siamo giorno” at Milan’s PAC curated by Sabato De Sarno explores Ambrosia Fortuna’s queer visibility and presence.
Alongside the trunk, Louis Vuitton is launching a new Monaco City Guide and decorating the windows of its Monaco store with a design that pulls from the colours of the Grand Prix.
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Patta has teamed up with Nike on the X2 capsule collection, bringing a distinctly Dutch perspective to the intersection of football and identity.
Saint Laurent Babylone presents Daydreaming of him, a photography exhibition by French-Australian photographer Christopher Barraja, curated by Anthony Vaccarello.
Gucci has released the first chapter of its summer campaign, shot in Monte Carlo and unfolding across swimming pools and open water.
Lacoste has unveiled the Slam Break Premium, a limited-edition shoe that launches a new line rooted in the brand’s tennis heritage.
Marine Serre and Under Armour are releasing a debut capsule collection that puts the baselayer at the centre of the conversation.
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IED has received two Compasso d’Oro awards during Salone del Mobile in Milan, the year the institution marks its 60th anniversary.
Rokit has unveiled its latest collection of reworked designs under Rokit Originals, the brand’s in-house label that transforms pre-loved and unsold vintage textiles into new garments.
Bershka has released a new capsule collection with Ed Hardy, the brand that turned tattoo art into one of the most recognisable visual codes of the 2000s.
Galerie OM launched in Berlin on 28 May with its first exhibition, Partie Une, introducing a new platform for collectible design.
H.Lorenzo has opened a new flagship store in West Hollywood, bringing its men’s and women’s collections together in one space.
Charli xcx has announced her new album, Music, Fashion, Film, arriving Friday 24 July.
Björk has opened a major new exhibition at the National Gallery of Iceland in Reykjavík, running until 20 September 2026.
