Inspired by Innovation: Mercedes-Benz x Heron Preston
by Adriano Batista
Mercedes-Benz unveiled a new concept collection, created in collaboration with US-American designer and creative director Heron Preston that pushes the boundaries of innovation and sustainability in fashion design.
Paying homage to the patent of the airbag which celebrates its 50th anniversary – and the 40th anniversary of the life-saving feature’s use in Mercedes-Benz passenger cars – the conceptual looks are made of recycled airbag materials from the brands’ safety and crash test research area. In addition to the concept looks, the upcycled airbags have been turned into exclusive merchandise designed by Heron Preston, which will be available via giveaway on the global platform GOAT from September 10th.
“Mercedes-Benz and my brand share a common value of reducing our impact on the planet, and that was the starting point of the co-operation” says Heron Preston. “Upcycling and celebrating sustainability have been my earliest approaches to design, since launching my collection, and I loved lensing a celebration of the airbags anniversary in this way to create a beautiful collection from recovered materials alongside some of their most advanced fleet of fuel efficient and electric vehicles. Mercedes-Benz is an iconic brand which has such a strong hold on culture – and me being fascinated with culture and someone who shapes it – the partnership felt both exciting and natural.”
The conceptual creations are brought to life in a series of powerful images and bespoke films lensed by photographer and filmmaker Thibaut Grevet, concepted by Ill Studio. Vehicles included are the new S-Class, S-Class Plug-in-Hybrid, a cutaway model, the 500 SEL (W126) and the new full-electric EQS. Take a look below:
Continuing the idea of upcycling and sustainability as a major responsibility, the shoot’s inflatable set will be repurposed and appear as an installation at the Mercedes-Benz Fashion Week Berlin from September 6th-8th, 2021.
Heart Shaped
AMI Fall/Winter 2021 Campaign
actual
Inspired by Innovation: Mercedes-Benz x Heron Preston
previous
Heart Shaped
next
AMI Fall/Winter 2021 Campaign
A confirmation that many of us have been waiting for.
Dominic Albano started with luxury underwear—simple, sexy, and well-made. Now, he’s bringing that same vibe to swimwear.
Balenciaga unveiled its new High Summer campaign, shot by Roe Ethridge.
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air.
In the haze of golden hour and the soft chaos that is Coachella’s opening weekend, GUESS JEANS made its triumphant return to the desert — and let’s just say, it didn’t come quietly. For the fourth year… »
The Limit Does Not Exist was a collision of clothes, music, and performance, all vibrating at the same frequency.
For the first time, Converse and Kenzo are joining forces, mixing classic American cool with Kenzo’s vibrant energy.
This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
Corentin Marchandet photographed by Martina Bertacchi and styled by Rebecca Sclavo, in exclusive for Fucking Young! Online.
CULTUREEDIT is launching its inaugural online art auction, featuring 100 works by 70 LGBTQ+ artists from around the world.
At Milan Design Week 2025, CUPRA unveiled its latest venture—the CUPRA Design House—marking a deliberate step beyond automotive design into broader creative territory.
