HYPE Spring/Summer 2014 Lookbook
by Adriano B.
Positive word of mouth has propelled Hype across the world and under the noses of the fashion elite and in SS14 it’s touched down in Hong Kong for its most sensational shoot yet. With the most skyscrapers in the world, HK is a city that reaches high, and, given the brand’s dramatic rise, Hype certainly know a thing or two about that.
This season’s 170-piece men’s collection was shot in and around Kowloon island in Hong Kong. and showcases relaxed unisex, jungle-inspired prints, myriad floral and animal nods and heavy sporting influences throughout. Using models Jordan Joe & Stephen Yu.
More benchmark cuts, more pioneering prints, more sensational shoots: Hype is fast becoming one of the most sought-after brands in the world. Maverick without being elitist, non-conformist without being unworkable, ubiquitous but totally unique.
Good Old-Fashioned Lover Boys
Back to Childhood
The collection is influenced by the idea of a ballet performance, a chilly summer in Oregon, and the ups and downs of love.
Bielo introduced their latest collection at 080 Barcelona Fashion, and it’s all about relaxation.
Moving away from his previous themes of natural disasters, Eñaut’s new collection is all about the joy of life. It’s like a final dance, a reminder to enjoy every moment.
Alexandre Dary at Metropolitan Models photographed by Georges Dobrev and styled by Mariam Mikadze, in exclusive for Fucking Young! Online.
The PUMA x KidSuper Sports Club collection is a nod to football’s legacy and Dillane’s passion for the game, all while giving a modern twist to PUMA’s classic looks.
The event will take place at Factory Tbilisi, a venue that’s becoming a new cultural landmark.
“SYSTEMATIC DISRUPTION” is a call to think about how reality keeps evolving in our digital world.
Domingo Rodríguez Lázaro has crafted this collection with a nod to the marine world.
This drop redefines urban fashion, blending the freedom of movement with a bold fashion statement.
SSSTUFFF’s identity is ever-evolving, mirroring the dynamic nature of its innovative designs.
Wurm’s sculpture is inspired by two of Lanvin’s popular items—the Pencil Cat Bag and the Cash sneaker.
KITH owner Ronnie Fieg collaborates for the first time with eyewear brand Oakley to design a collection.
Velásquez’s “ABSTRACT” collection, unveiled at 080 Barcelona Fashion, is a profound expression of the designer’s commitment to personal space and cultural identity.
Justicia’s designs are a creative response to the randomness and chaos of the universe.
Spanish label Free Form Style is all about comfort without sacrificing style, and they’ve got their own unique flair while keeping up with the latest trends.
We caught up with PZ in Paris before her PZWORLD PROPERTES OPEN HOUSE.
Directed by Miguel Morillo and brought to life by THE MOVEMENT (LANDIA), this documentary captures a four-year saga of transformation and discovery.
KENZO, under the creative direction of Nigo, unveiled its second collaborative collection with visual artist VERDY for Spring/Summer 2024.
Italian luxury brand Moncler will carry out an activation at Milan’s iconic railway station.
In a world where fashion often fades into the background noise of daily life, MARTIN ACROSS’s collection stands as a reminder that within the ordinary lies the power to craft the extraordinary
K-pop star TAEYONG, the face of the campaign, embodies the laid-back, creative vibe of Ibiza.
In the heart of Milan’s fashion district, Gucci’s Via Montenapoleone flagship store transforms into a temporal bridge connecting past and present.
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveils its Fall/Winter 2024 campaign.
KITH and Columbia present an outdoor collection of clothing, accessories, and footwear.
Eastpak and Smiley®, have once again come together to shine a light of positivity.
Misato Kindness, the creative studio behind the exhibition, has brought together a diverse group of artists.
Casil captured by the lens of Jiajie Lyu, in exclusive for Fucking Young! Online.
Join us as we explore the quiet intimacy of ‘Efforts Of Love’ allowing Joey’s musical and vocal nuances to shine through.
LOEWE Paula’s Ibiza 2024 is a celebration of summer’s boundless spirit, a canvas for self-expression, and a commitment to the art of living well.
We traveled to La Rioja (Spain) to visit The Art Company’s headquarters and met the team behind the brand. We have discovered their new collection for SS24 and we had an incredible time at their party in Madrid.
