The #HMBalmaination came together for a big fashion celebration in New York!
by Adriano Batista
Last night on Wall Street in New York, the Balmain x H&M collection made its global runway debut in front of a celebrity-packed audience. Kylie Jenner, Diane Kruger, Rosie Huntington-Whiteley and Alexa Chung were among the guests to get an exclusive look at the glamourous, powerful and rich detailed collection designed by Olivier Rousteing. The collection will be available in around 250 stores worldwide, as well as online, starting November 5, 2015.
After the fashion show Backstreet Boys surprised the crowd with an exclusive live performance hyping the 90´s vibe. The audience, packed with celebrities and fashion industry, embraced the energy and celebrated the momentum for #HMBalmaination into the late night. All fans around the world were invited to follow the event through the live streaming app Periscope, while on social media the event could be followed with the hashtag #HMBalmaination.
“Tonight is a dream come true for me. The energy and vibe is unbelievable, and to have the Backstreet Boys perform for Balmain x H&M is incredible. It is an honour for me to collaborate with H&M, and tonight’s launch is something that I will never forget,” says Olivier Rousteing, creative director of Balmain.
“The launch was a true reflection of the Balmain x H&M collection, full of energy, positivity and glamour. It was a once-in-a-lifetime experience, and we can’t wait to share this feeling with our customers around the world when the collection finally hits stores,” says Ann-Sofie Johansson, creative advisor at H&M.
DENIM MASTER STUDIO – DIESEL
Armani-ssime
actual
The #HMBalmaination came together for a big fashion celebration in New York!
previous
DENIM MASTER STUDIO – DIESEL
next
Armani-ssime
AMIRI has released its High-Summer 2026 collection, and the title says it all: “It’s Always Summer in California.”
HEREU has launched SEGONA RESIDÈNCIA, a new project in Barcelona dedicated to the personal collections of artists, designers and cultural figures.
CHIMI has released its Spring/Summer 2026 campaign, called “The Trial,” directed by Shadrinsky.
Jonah Folks photographed by Charlie Alain and styled by Alejandro Romero, in exclusive for Fucking Young! Online.
Dolce&Gabbana and Ray-Ban have come together for a collaboration that revisits one of the most recognizable eyewear designs in history.
Actor Jose Lamuño shot by Jose Carvajal and styled by Carlos Marán, in exclusive for Fucking Young! Online.
The Swimwear 2026 collection features limited-edition pieces, each produced in strictly limited quantities.
The project comes from a long friendship between Gates and Prada.
David Catalán presented his “Assembled” collection at 080 Barcelona Fashion, approaching winter dressing as construction.
The collection comes from an intimate reflection on personal growth: the process of gaining confidence, embracing vulnerability, and moving forward with steady steps toward a stronger version of oneself.
With this collection, Rubearth proposes penetrating known reality to uninhibit ourselves, break structures, and transcend into new states of consciousness.
The new collection is an exploration of inner strength, understood as a profound form of identity.
Tania Marcial presented her “Delivery” collection at 080 Barcelona Fashion.
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture Guillermo Justicia’s “Viscerum” collection, in exclusive for Fucking Young!
Discover the names redefining Milan Design Week 2026 through design, culture and immersive experiences across the city.
Every year, the brand releases a summer collection that borrows from the spirit of that iconic boutique on the Spanish island, and every year it sells the idea of an effortless, sun-soaked season.
Noel Peña and Juanjosé Rodríguez photographed by Cristóbal Acevedo and styled by Christian Palacios, in exclusive for Fucking Young! Online.
The family was photographed together by Liam MacRae, grounding the campaign in lineage and closeness.
The record is rooted in club culture but reaches beyond it, capturing the emotional and physical pull of the dancefloor.
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture AAA STUDIO’s “Señora, suélteme el brazo” collection, in exclusive for Fucking Young!
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture BOULARD BARCELONA’s “With Kind Regards” collection, in exclusive for Fucking Young!
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture XV STRANGE’s “Meaning of WOSONGLE” collection, in exclusive for Fucking Young!
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture Adolfo Dominguez’s new collection, in exclusive for Fucking Young!
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture Victor Von Schwarz’s new collection, in exclusive for Fucking Young!
DOMINNICO Celebrates a Decade of Creativity with Exclusive Anniversary Party at ME Barcelona
The collection draws from the retro-galactic aesthetic of the 1990s and one of the first video games created in 3D.
Ugo Boulard presented his first runway collection at 080 Barcelona Fashion.
AAA STUDIO presented a new collection titled “Señora, suélteme el brazo,” which translates to “Ma’am, let go of my arm.”
Moncler has launched “HAVE A PUFFY SUMMER”, a campaign and collection that takes the brand’s signature puffiness into lighter, brighter days outdoors.
The brand has taken full control of the design process. Experience, education, and technique have all been refined to the point where garments are constructed as works of art that tell stories.
